My guest today is Stef Hamerlinck! Stef Hamerlinck is a brand strategist and designer, and a brand-builder at Alan.

In his day-to-day job, he runs his own branding studio with a wide variety of international clients in the CPG and lifestyle spaces.

His podcast 'Let's Talk Branding' is a critical exploration of all things 'brand'. It features weekly interviews with industry leaders such as Byron Sharp, Phil Barden, and many more experts and has become a staple for brand builders.

Stef has an outspoken voice in the branding industry, with appearances on Chris Do's ’The Futur’, ‘Just Branding’, and many more.

00:00 - Intro

0:14 - Brand building and strategy with a brand strategist

5:30 - B2B brand building and its complexities

10:07 - Branding for B2B companies

16:28 - B2B marketing strategies and differentiation

22:30 - Marketing strategies for small businesses

28:20 - Marketing strategies for small businesses

36:01 - Podcasting, branding, and content creation strategies

41:34 - B2B branding and marketing strategies

Follow Stef using these links:

Website: letstalkbranding.com

YouTube: https://www.youtube.com/channel/UCPKxzVyOVf_KxS2Ep1LcJog

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/