The role you play in developing new business changes as you grow throughout your career.

Whether you're a junior practitioner, mid-career professional, or seasoned industry veteran, this episode is for you. John and Mark explore how firm employees—regardless of tenure—can (and should) contribute to developing new business. In this conversation, we cover:

• The importance of research and being exposed to BD processes early in professionals' career
• Building peer-level relationships within client organizations for long-term success.
• Strategies for mid-career professionals to build their personal brands and engage in content creation.
• Mentoring the next generation by allowing them to learn through their own experiences and mistakes.

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