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On this episode, we sit down with Natalie Rogers of Six Degrees to uncover a practical system for keeping senior FMCG candidates engaged, informed, and excited to say yes. From the first brief to the final offer, Natalie shows how trust, clarity, and coaching slash no-shows and build momentum.

We break down why FMCG hiring is so tough—shifting categories, tricky job titles, and credibility that hinges on commercial detail. Natalie shares her reverse brief, sourcing strategies that actually convert, and coaching frameworks that help candidates tell clear, commercial stories without sounding scripted.

If you recruit in FMCG, marketing, or any talent-tight market, this episode is a masterclass in candidate control without being controlling.

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