Andre Chin engages with Phil M. Jones, exploring the evolution of "Exactly What to Say" and its impact on real estate. They discuss the importance of preparation over improvisation and how to build deeper client relationships. The conversation covers the challenges of commoditization and the role of emotional intelligence, as well as strategies for leveraging automation and AI to reconnect with clients. Phil shares insights into effective communication techniques, decision-making psychology, and influence in real estate. The episode wraps up with final advice emphasizing continuous learning and event promotion.

(0:00) Introduction and evolution of "Exactly What to Say"

(1:30) Preparation vs. winging it in real estate

(7:45) Building deeper client relationships

(10:06) Commoditization and emotional intelligence in real estate

(13:35) Automation, AI, and client reconnection strategies

(17:19) Communication techniques and the future of real estate agents

(22:30) Decision-making psychology and influence in real estate

(26:24) Final advice and the importance of learning

(28:03) Closing remarks and event promotion