In this episode of A Little Sales Training, hosts Dan Levy and automotive expert Dan Little Jr. tackle one of the biggest questions in the car sales world: Where do you find customers? Whether you’re new to sales or a seasoned pro, this episode breaks down 7 powerful customer sources—from walk-ins and phone-ups to equity mining, referrals, and social media. Learn actionable strategies to drive traffic, build relationships, and increase conversions in today’s digital-first marketplace.

0:00 Introduction

2:00 Walk-In Customers

4:26 Phone Ups

6:15 Internet Leads

9:36 Equity Mining

12:04 Approaching Service Customers

15:12 Referrals

18:55 Social Media and Self Promotion

26:12 Exit & Contact Info.