In this episode of A Little Sales Training, hosts Dan Levy and automotive expert Dan Little Jr. tackle one of the biggest questions in the car sales world: Where do you find customers? Whether you’re new to sales or a seasoned pro, this episode breaks down 7 powerful customer sources—from walk-ins and phone-ups to equity mining, referrals, and social media. Learn actionable strategies to drive traffic, build relationships, and increase conversions in today’s digital-first marketplace.

0:00 Introduction

2:00 Walk-In Customers

4:26 Phone Ups

6:15 Internet Leads

9:36 Equity Mining

12:04 Approaching Service Customers

15:12 Referrals

18:55 Social Media and Self Promotion

26:12 Exit & Contact Info.

In this premiere episode of Little Training, Big Sales, we break down the 9 essential steps to success when selling a car—perfect for anyone thrown into a sales role without formal training. Whether you're working in a dealership, running your own small business, or just want to sharpen your people skills, this episode gives you a simple, relatable, and proven framework to guide your conversations and close more deals.

We’ll walk through:

1. Greeting with energy & authenticity
2. Building trust and connection
3. Asking real, open-ended questions
4. Listening (and we mean really listening)
5. Matching needs with the right offer
6. Reading the cues and body language
7. Handling objections without pressure
8. Asking for the sale—confidently
9. Following up with care (because referrals matter)

This is the real-world sales playbook that actually works—even if you’re not a “salesperson.”

🛠️ No fluff. No jargon. Just honest advice to help you sell with confidence.

📱 Want more tools and personal sessions? Visit: [alittletraining.com]
📧 Contact Dan: [email protected] | 📞 708-969-2799

Lease vs Finance (Short)