CX includes everything from the first time a customer hears about your business to the moment they make a purchase and beyond. It's about how your business makes customers feel, and whether or not they feel satisfied with the experience.

CX is important because it can impact customer loyalty, reputation, and more.

CX is an ongoing process, so it's important to regularly gather feedback and make improvements.

There are many ways to improve CX, such as getting to know your customers, making it easy for them to do business with you, personalizing the experience, being proactive, and continuously improving.