To increase customer recurrence, it is essential to implement a customer care support area that is enthusiastic about helping clients and exhibits a strong conviction in customer pleasure. 

 When everyone provides the same level of service and offers similar products, it's important to differentiate your brand through its identity and the overall customer experience. Pay attention to details like staff demeanor, note-taking methods, sustainable practices, interior design, and layout to create a memorable user experience.

Follow a service design process that involves observing user interactions, involving users in the process, designing blueprints, analyzing quality and feedback, developing improvement possibilities, prototyping the new service, and creating a toolbox to integrate improvements into company processes. Check the importance of each one.

Gain a deep understanding of the different phases customers go through when interacting with your product or service. These phases typically include connecting and attracting customers, orienting them, interacting with them, expanding and retaining their loyalty, and encouraging them to refer others. Adapt your approach to delivering the best possible experience at each stage.

Identify the motivations, concerns, and pain points of customers at each phase of their journey. Map out the touchpoints where you interact with customers and evaluate key moments and metrics to improve the overall customer experience. Incorporate internal processes to identify inefficiencies and seize opportunities for redesign and improvement.

1- The focus is on the significance of crafting a suitable and impactful message that resonates with the target audience. Understanding the audience's needs, desires, and expectations is essential for driving positive business outcomes. The process of creating a message that aligns with the promises and unique qualities of the product or service ensures effective communication with the audience.

2-Identifying and highlighting the unique aspects that set a business apart from its competitors. By exploring and emphasizing these distinctive attributes, features, or qualities of the product or service, the business can differentiate itself in the market and attract customers.

3- The development of a unique selling proposition (USP) that captures the brand's essence and the connection between the company and its offerings. It outlines a three-step approach to creating the USP, which involves emphasizing uniqueness, showcasing the benefits, and presenting the product or service.

4- The significance of comprehending the buyer journey, which encompasses the stages potential customers undergo before making a purchase. It stresses the importance of visualizing and mapping the process of attracting and guiding customers toward making a purchase. Understanding customer desires, preferences, and touchpoints with the brand and product is crucial in this context.

5-Different sales strategies and models that can be adopted based on the business model and product complexity. It introduces four models: self-service, inside sales, field sales, and indirect sales, each tailored to different product types, sales cycles, and resource needs. The importance of scalability and aligning strategies with company resources is also emphasized.

6- The significance of effective media planning in advertising and reaching the target audience. It emphasizes the importance of identifying media channels that have a high affinity with the target audience and strategically allocating advertising investments to those channels.

For the development of the marketing strategy, it's clear to focus on two parts Brand offer and marketing mix and its internal categories 

The brand offer is a critical component of any marketing strategy. It is important to understand the needs of your target market and develop a product or service that meets those needs.

Categories for brand offer: Categories: Service Analysis, Solutions, Experience, U-I/U-X, Look & Feel.

A customer journey is a valuable tool for understanding how customers interact with your brand. By understanding the different stages of the customer journey, you can identify opportunities to improve the customer experience.

Brand personalization is a powerful way to connect with customers on a deeper level. By tailoring your messaging and content to individual customers, you can create a more meaningful and memorable experience.

The 4 Cs of the marketing mix are a customer-centric approach to marketing. By focusing on the consumer, communication, convenience, and cost, you can point out your attention towards a customer-centered and so the strategy will be.

To create a marketing strategy, it is important to first understand the company's business background, target group, and market analysis.

For the target group we propose to keep in mind 2 quantifiable data variables, which we call hard segmentation, and then 2 qualitative data variables we will call soft segmentation. 

There are a variety of ways to segment a target group, including geographic, demographic, psychographic, and behavioral segmentation.

Various methods can be used to conduct target market research, including surveys, focus groups, interviews, and more.

The business background is important for marketing because it helps to ensure that the strategy is aligned with the company's overall goals and objectives.

Market analysis is important for understanding the competition and identifying opportunities. You can analyze different points like competence, pricing, and the business itself with a matrix like SWOT.

Understand the seven aspects of personality. This will help you to better understand your target audience and how to appeal to them.

Use psychological principles to create positive associations with your brand. This can be done through the use of emotions, scarcity, social proof, and other psychological techniques.

Understand what motivates people to buy. This will help you to create marketing campaigns that are more likely to persuade people to purchase your products or services.

Understand the different types of consumers. People are motivated by different things, so it's important to understand your target audience and what motivates them. For example, some people are motivated by price, while others are motivated by quality or convenience.

CX includes everything from the first time a customer hears about your business to the moment they make a purchase and beyond. It's about how your business makes customers feel, and whether or not they feel satisfied with the experience.

CX is important because it can impact customer loyalty, reputation, and more.

CX is an ongoing process, so it's important to regularly gather feedback and make improvements.

There are many ways to improve CX, such as getting to know your customers, making it easy for them to do business with you, personalizing the experience, being proactive, and continuously improving.