For the development of the marketing strategy, it's clear to focus on two parts Brand offer and marketing mix and its internal categories 

The brand offer is a critical component of any marketing strategy. It is important to understand the needs of your target market and develop a product or service that meets those needs.

Categories for brand offer: Categories: Service Analysis, Solutions, Experience, U-I/U-X, Look & Feel.

A customer journey is a valuable tool for understanding how customers interact with your brand. By understanding the different stages of the customer journey, you can identify opportunities to improve the customer experience.

Brand personalization is a powerful way to connect with customers on a deeper level. By tailoring your messaging and content to individual customers, you can create a more meaningful and memorable experience.

The 4 Cs of the marketing mix are a customer-centric approach to marketing. By focusing on the consumer, communication, convenience, and cost, you can point out your attention towards a customer-centered and so the strategy will be.