Marketing for Small Business

The User Experience (UX) in real life


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⁠⁠⁠In this podcast episode, we delve into several intriguing topics⁠⁠⁠⁠


  1. To increase customer recurrence, it is essential to implement a customer care support area that is enthusiastic about helping clients and exhibits a strong conviction in customer pleasure. 

  2.  When everyone provides the same level of service and offers similar products, it's important to differentiate your brand through its identity and the overall customer experience. Pay attention to details like staff demeanor, note-taking methods, sustainable practices, interior design, and layout to create a memorable user experience.

  3. Follow a service design process that involves observing user interactions, involving users in the process, designing blueprints, analyzing quality and feedback, developing improvement possibilities, prototyping the new service, and creating a toolbox to integrate improvements into company processes. Check the importance of each one.

  4. Gain a deep understanding of the different phases customers go through when interacting with your product or service. These phases typically include connecting and attracting customers, orienting them, interacting with them, expanding and retaining their loyalty, and encouraging them to refer others. Adapt your approach to delivering the best possible experience at each stage.

  5. Identify the motivations, concerns, and pain points of customers at each phase of their journey. Map out the touchpoints where you interact with customers and evaluate key moments and metrics to improve the overall customer experience. Incorporate internal processes to identify inefficiencies and seize opportunities for redesign and improvement.


    1. We hope you enjoy it!


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        Marketing for Small BusinessBy B2Mind