To create a marketing strategy, it is important to first understand the company's business background, target group, and market analysis.

For the target group we propose to keep in mind 2 quantifiable data variables, which we call hard segmentation, and then 2 qualitative data variables we will call soft segmentation. 

There are a variety of ways to segment a target group, including geographic, demographic, psychographic, and behavioral segmentation.

Various methods can be used to conduct target market research, including surveys, focus groups, interviews, and more.

The business background is important for marketing because it helps to ensure that the strategy is aligned with the company's overall goals and objectives.

Market analysis is important for understanding the competition and identifying opportunities. You can analyze different points like competence, pricing, and the business itself with a matrix like SWOT.