In this episode of Unrivaled Experts, host Chris speaks with Corey Morris, President and CEO of Voltage, a digital marketing agency based in Kansas City. Corey brings nearly 20 years of experience in the field, working with both local clients and national brands, and contributing to major publications like Search Engine Journal, Search Engine Land, and Forbes. Corey discusses the importance of having a documented and accountable digital marketing plan, shares stories of marketing pitfalls, and emphasizes the need for goal-setting and ROI tracking. He outlines his four-phase approach to digital marketing—prerequisites, planning, campaign execution, and performance monitoring—stressing the criticality of strategy and planning. Corey also touches on adapting to technological changes like AI and offers insights for small business owners on how to develop an effective marketing strategy. Tune in to learn how to avoid common digital marketing traps and ensure your marketing strategy drives business growth.

00:00 Introduction to Corey Morris and Voltage

01:16 The Importance of a Documented Marketing Plan

04:18 Tracking ROI in Digital Marketing

09:02 Setting and Aligning Marketing Goals

13:59 The Four Phases of Digital Marketing

16:38 Revisiting and Adapting Your Marketing Strategy

19:48 Adapting to Technological and Audience Changes

26:29 Getting Started with Digital Marketing

30:46 Conclusion and Resources

Connect with Corey:

Book: https://thedmsp.com

Speaking/Coaching/Consulting: https://coreymorris.com

Agency: https://voltage.digital

LinkedIn: https://www.linkedin.com/in/coreymorris/ 

Twitter: https://x.com/coreydmorris

FB (brand new page): https://www.facebook.com/digital.coreymorris