Unrivaled Experts

In this episode of Unrivaled Experts, host Chris speaks with Corey Morris, President and CEO of Voltage, a digital marketing agency based in Kansas City. Corey brings nearly 20 years of experience in the field, working with both local clients and national brands, and contributing to major publications like Search Engine Journal, Search Engine Land, and Forbes. Corey discusses the importance of having a documented and accountable digital marketing plan, shares stories of marketing pitfalls, and emphasizes the need for goal-setting and ROI tracking. He outlines his four-phase approach to digital marketing—prerequisites, planning, campaign execution, and performance monitoring—stressing the criticality of strategy and planning. Corey also touches on adapting to technological changes like AI and offers insights for small business owners on how to develop an effective marketing strategy. Tune in to learn how to avoid common digital marketing traps and ensure your marketing strategy drives business growth.

00:00 Introduction to Corey Morris and Voltage

01:16 The Importance of a Documented Marketing Plan

04:18 Tracking ROI in Digital Marketing

09:02 Setting and Aligning Marketing Goals

13:59 The Four Phases of Digital Marketing

16:38 Revisiting and Adapting Your Marketing Strategy

19:48 Adapting to Technological and Audience Changes

26:29 Getting Started with Digital Marketing

30:46 Conclusion and Resources

Connect with Corey:

Book: https://thedmsp.com

Speaking/Coaching/Consulting: https://coreymorris.com

Agency: https://voltage.digital

LinkedIn: https://www.linkedin.com/in/coreymorris/ 

Twitter: https://x.com/coreydmorris

FB (brand new page): https://www.facebook.com/digital.coreymorris

Mark Boldizar is best known for leading Fortune 500 companies as well as individual seven-figure entrepreneurs to realize their full potential. 

With Jack Canfield’s endorsement he co-wrote the bestselling book Unleash Your Future and was the first guest on his show Talking About Success. 

Mark has been featured in everything from the Los Angeles Tribune to Top Talent Magazine and he has shared the stage with living legends that include Denis Waitley, Bob Proctor, Les Brown, John Assaraf, and more. 

Mark has even been awarded a US patent for an innovation in the semiconductor industry. 

When he isn’t teaching people how to move from settling to success through the Law of Attraction, he can be found running or biking through beautiful Lancaster County, Pennsylvania.

Today, he is here to talk to us about the Mind Acceleration Effect.

Connect with Mark:

Get Your Free Law of Attraction (LOA) Report - The New Science of Success

Website: https://newscienceofsuccess.com/

Facebook: https://www.facebook.com/NewScienceOfSuccess

LinkedIn: https://linkedin.com/in/mark-boldizar

George started his career at global branding and advertising agencies working with brands like Pepsi, Unilever, Frito-Lay, Mars, among others. 

It was this experience that helped him learn the value of having a unique brand promise to help brands stand out from the crowd.

He’s still helping larger brands succeed through his branding and digital marketing company called Stephan Partners, but has also launched his personal branding and social selling company Watermelon Social. 

Today, he is here to talk to us about all things personal branding.

Connect with George:

Website: http://www.watermelonsocial.com/

LinkedIn: https://www.linkedin.com/in/george-stephan-32b2a83

Facebook: https://www.facebook.com/WatermelonSocial/

Tina Paterson is a master of efficiency, helping leaders to navigate the complexity of working with remote teams.

Author of the new book Effective Remote Teams, Tina has helped teams of over 10,000 members to navigate this new world of working remotely while maintaining a healthy work/life balance. 

With her proven steps and processes, these remote teams are actually MORE effective and efficient with more free time for their family and personal lives.

She dispels the entrenched notions of time and effectiveness and instead teaches the hard-earned strategies she has learned first-hand, to move from exhaustion and being overwhelmed, to a happier, healthier, more productive leader, wife, and parent.

Today, she is here to talk to us about effective remote work.

Connect with Tina:

Website: https://tina-paterson.com/

Resource:
The Top 10 Mistakes Leaders Make When Leading Remote Teams: https://www.effectiveremoteteams.com

LinkedIn: https://www.linkedin.com/in/tina-paterson/

Dr. Lycka was living the good life as a leading cosmetic dermatologist until his life changed one day while visiting Disneyland with his family.

A medical condition was exposed on that trip that led to a sobering diagnosis and changed the course of Dr. Lycka’s life.

Now, Dr. Lycka is a Tedx Speaker, best-selling author, and transformational coach and mentor.

Today, he is here to talk to us about how to live a Fantastic Life.

Connect with Dr. Lycka:

Website: https://drallenlycka.com/
Website: coachingwithdrlycka.com

Susie Carder is a serial entrepreneur, speaker, and profit coach.

Back in the day, Susie had a salon.  Just one salon.  But, she grew that to one of the most successful businesses in the country.  

In fact, she has founded and sold three businesses; the last one selling for eight figures.

Along the way, Susie became passionate about helping other business owners achieve the same growth and sustainability she enjoyed.

Now she’s consulting businesses, speaking around the world, writing books, and today she’s sharing her genius with us.

Listen in as Susie teaches us about how we can reshape our relationship with money.

Connect with Susie:

Website: https://susiecarder.com/

Get The Book: https://susiecarder.com/power-your-profits/

Facebook: https://www.facebook.com/SusieCarder/

Twitter: https://twitter.com/susiecarder

Instagram: https://www.instagram.com/SusieCarder/

Nicole Tetreault is a neuroscientist, writer, meditation teacher, and speaker. She specializes in neurodevelopment and neurodegenerative disorders.  She uses her knowledge of neuroscience and positive psychology to help individuals live their best quality of life.  

In her book, Insight Into a Bright Mind, she tells us that each of us has a brain as unique to us as our fingerprints, and how our experience is elevated because we're simply "hard-wired" differently. 

 Today, she is here to talk to us about meeting imposter syndrome with compassion, confidence and grace. 

Connect with Dr. Tetreault:

Website: https://www.nicoletetreault.com/

Book: Insight into a Bright Mind

Twitter: https://twitter.com/awesomeneuro?lang=en

LinkedIn: https://www.linkedin.com/in/nicole-tetreault-ph-d/

Instagram: https://www.instagram.com/awesome_neuro/

Dr. David Prologo is a board certified obesity medicine physician known for his groundbreaking weight loss procedure that has been covered by all kinds of media, even in TIME.  We’ll talk about that a bit later, though.

Dr. Prologo tells us that obese and overweight patients have a host of variables that block them from losing weight on their own. These variables cannot be overcome with "willpower” alone.

He is the author of The Catching Point Transformation, a brand new approach to weight loss. Dr. Prologo’s plan is focused on overcoming the body’s resistance to change. It is designed to guide the reader through twelve short weeks—without all of the struggle, starving, and pain of historical dieting.

Today, he is here to talk to us about his groundbreaking procedure, as well as surefire tips on how to take, and keep, the weight off.

Connect with Dr. Prologo:

Website: https://www.drprologo.com/

IG: @jdprologo

Steve Friedman considers himself a late bloomer. Only after decades struggling to find his true self did he discover a common thread of introversion while writing his memoir, In Search of Courage: An Introvert’s Story. 

Since then, he began to discover his strengths and how to embrace his own introversion. Now Friedman enjoys connecting with others through his weekly blogs and quizzes on his website, BeyondIntroversion.com and with his newest book, The Corporate Introvert: How to Lead and Thrive with Confidence and booklet, The Questions Introverts Ponder and the Answers Extroverts Need to Hear. 

Today, he is here to talk to us about How Introverts Can Reap the Benefits of Their Greatest Strength. 

Connect with Steve:

Website: www.BeyondIntroversion.com

LinkedIn: www.linkedin.com/in/steve-friedman-1295a5a2

Facebook: https://www.facebook.com/BeyondIntroversion

YouTube: https://www.youtube.com/channel/UClPbxNwmuTdFCOY5oIi18CA

Chris Miles, the “Cash Flow Expert,” is a leading authority on how to quickly create cash flow and lasting wealth.

 He has been featured in such places as US News, CNN Money, Bankrate.com.

 After working as a traditional financial advisor and stock coach for several years, Chris realized that the financial advising industry was not showing anyone how to quickly and safely become financially prosperous today.

 So he left, and was able to retire when he was 28. 

Since then, he has worked with companies like Freedom Fast Track and Garrett Gunderson, and now his company, Money Ripples, where he loves to expose the popular myths around money that have kept so many from enjoying financial freedom and peace of mind.

 Chris teaches small business owners how to achieve financial prosperity, now and in the future.

Today, he is here to talk to us about why ALL entrepreneurs NEED passive income.

Connect with Chris:

Website: https://moneyripples.com/

LinkedIn: @moneyripples

Facebook: @moneyripples

Instagram: @moneyripples

TikTok: @moneyripples