Stephen Woessner Shares How to Sell More, Charge Higher Fees, and Fill Your Pipeline with Right-Fit Clients

In this episode, Chris Gunkle talks with Stephen Woessner, the CEO and co-owner of Predictive ROI. Stephen has been in the marketing and agency trenches for over 30 years, and he's now on a mission to help agency owners and their teams sell more of what they do for higher fees by building a position of authority.

Stephen founded Predictive ROI in 2009, and he's helped agencies across the globe fill their sales pipelines with a steady stream of right-fit clients. He's also the host of two popular podcasts - "Onward Nation" and "Sell with Authority" - with over 1,100 episodes downloaded in 140+ countries. Stephen is the bestselling author of five books, including his latest, "Sell with Authority," which provides a proven framework for becoming an authority in your industry.

During the conversation, Stephen breaks down the three essential elements of building an authority position: niche, cornerstone content, and point of view. He explains how these three ingredients can help you shorten the path to monetization and attract a steady stream of right-fit clients. Stephen also shares insights on pricing strategy, the benefits of authority positioning, and how to avoid the "generalist" trap that so many small business owners and consultants fall into.

If you're an agency owner, consultant, or small business professional who's looking to sell more, charge higher fees, and work with your ideal clients, this episode is a must-listen. Stephen provides a clear, actionable roadmap for establishing your authority, differentiating yourself from the competition, and creating a sales process that practically eliminates objections.

Connect with Stephen:

Website:  PredictiveROI.com
Resources: PredictiveROI.com/resources
"WHO" Framework: PredictiveROI.com/who