Welcome back to another episode of Mastering Ecommerce Marketing with your host, Eitan Koter. Today’s guest is Chris Anderson, the CEO and founder of Elevate Media Group and host of the Elevate Media Podcast. Chris has spent years helping businesses grow their reach and connect with their audiences through video content.

In this episode, Chris and Eitan talk about why video is more important than ever for businesses of all sizes. They cover everything from getting started with just your phone to creating polished, professional videos that build trust and authority. Chris shares some great advice for brands on choosing the right type of video for their goals—whether it’s short-form content for social media, B-roll for behind-the-scenes moments, or impactful brand story videos.

They also discuss how AI is changing the game for video production and how businesses can use it to streamline their processes without losing that human touch. Plus, Chris shares some mistakes he’s seen brands make when they create video content—and how to avoid them. If you’ve ever wondered how to get started with video or how to make the most of it, this episode has the answers.

Website: https://www.vimmi.net 

Email us: [email protected] 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Chris Anderson, CEO/Founder of Elevate Media Group

LinkedIn Chris Anderson: https://www.linkedin.com/in/chris1anderson/ 

Elevate Media Group: https://elevate-media-group.com/ 

Watch the full Youtube video here:

https://youtu.be/pSe98PNNwoA

Takeaways:

• Video is essential for building connections in today's digital world.
• Many businesses hesitate to start video due to perceived complexity and cost.
• Starting with simple tools like smartphones can be effective for video content.
• Different types of videos serve various marketing purposes, from promotional to educational.
• Video content can significantly enhance brand authority and trust.
• AI can streamline video production and content creation processes.
• Live streaming and founder-led content are becoming increasingly important.
• Understanding your audience is crucial for effective video marketing.
• Content planning should involve researching competitors and audience needs.
• Quality of content is more important than production polish.

Chapters:

00:00 Introduction to Video Marketing and Its Importance

02:59 Overcoming Objections to Video Production

06:06 Types of Video Content and Their Benefits

08:53 Trends in Video Marketing and Content Creation

12:01 The Role of Founders and Live Content

14:54 The Video Production Process Explained

18:05 The Impact of AI on Video Production

20:59 Common Mistakes in Video Marketing

23:47 Content Planning and Research Strategies

26:56 Starting Out: Video Strategy for New Brands

30:09 Conclusion and Where to Find Chris Anderson

Welcome to Mastering Ecommerce Marketing! Today, your host, Eitan Koter, is joined by Martin Greif, President of SiteTuners, a company that helps businesses improve website performance through Conversion Rate Optimization (CRO). Martin has spent years understanding how visitors think, what they care about, and what gets them to take action on a website.

In this episode, Martin breaks down the three questions every visitor asks when they land on your site: “Am I in the right place? How do I feel about this site? What am I supposed to do here?” He shares simple yet powerful ways to answer these questions, like aligning your website messaging with your ads, building trust with a visible phone number, and making sure your visitors' needs—not yours—are front and center.

You’ll also hear why analytics and heatmaps are key for understanding user behavior, how to avoid common CRO mistakes, and why testing everything isn’t always the answer. Whether you’re running an e-commerce site or trying to improve your landing pages, Martin’s practical advice will help you create a site that works for your visitors—and boosts your conversions.

Website: https://www.vimmi.net 

Email us: [email protected] 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Martin Greif, President of SiteTuners

LinkedIn Martin Greif: https://www.linkedin.com/in/martingreif/ 

SiteTuners: https://sitetuners.com/ 

Watch the full Youtube video here:

https://www.youtube.com/watch?v=06J0stq-lro

Takeaways

• CRO combines persuasion and technology for effective marketing.
• Visitors ask three key questions when landing on a website.
• Best practices in CRO can lead to significant improvements.
• Trust factors, like a visible phone number, enhance credibility.
• Design should prioritize conversion over aesthetics.
• Understanding the user journey is essential for CRO success.
• Data analytics and heat maps provide valuable insights.
• SiteTuners offers free advice to potential clients as a value add.
• User acquisition strategies must align with website messaging.
• Complexity in digital marketing requires specialized expertise.

Chapters

00:00 Introduction to Conversion Rate Optimization (CRO)

02:57 Understanding Visitor Psychology and Website Engagement

06:11 Best Practices for Website Optimization

08:55 The Importance of Trust in Online Business

11:53 Balancing Design and Conversion Optimization

14:54 The Role of User Journey in CRO

18:04 Data-Driven Decisions in CRO

20:52 SiteTuners' Approach to CRO

23:57 Aligning User Acquisition with CRO

27:00 Conclusion and Resources for Further Learning

Hey everyone, welcome back to Mastering Ecommerce Marketing with your host, Eitan Koter. Today, Eitan is talking with Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard. Kathy helps brands clarify their positioning to connect better with consumers and reduce risks.

With 20 years of experience in the CPG world, Kathy has worked with brands like Lay’s, Nature Made, and Hella Cocktail Co. to help them grow with clear brand strategies. She’s also shared her expertise as a speaker and teacher for programs like SKU, BevNET LIVE, and 7-Eleven’s Brands with Heart.

In this episode, Kathy shares how consumer behavior has changed and what brands need to do to keep up. She covers the importance of knowing your audience, common mistakes in brand strategy, and how to stand out in a crowded market.

Whether you're in ecommerce or brick-and-mortar, there's a lot of straightforward advice here to help your brand grow.

Listen in for some no-nonsense tips on building a stronger brand.

Website: https://www.vimmi.net 

Email us: [email protected] 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard

The Clarity Wizard: https://www.theclaritywizard.com/ 

Gift for the Audience Link: theclaritywizard.com/podcast

Watch the full Youtube video here:

https://youtu.be/jN2e848LUNE

Takeaways:

• SEO is essential for driving organic traffic to websites.
• Keyword research is the foundation of effective SEO strategies.
• Creating a well-structured website helps both users and search engines navigate content easily.
• Content quality and relevance are crucial for SEO success.
• Backlinks serve as votes of confidence from other websites, impacting search rankings.
• Monitoring KPIs like traffic and keyword positions is vital for measuring SEO success.
• Conversion rate optimization is as important as driving traffic to a website.
• Integrating social media and paid ads can enhance overall marketing efforts.
• Continuous content creation is necessary to maintain relevance in search results.
• Building trust and credibility is key to converting website visitors into customers.

Chapters:

00:00 Introduction to SEO and Digital Marketing

02:49 The Evolution of SEO and Its Importance

06:05 Keyword Research: The Foundation of SEO

09:03 Creating a Structured Website for SEO

12:05 The Role of Content in SEO

15:03 Backlinks: Building Authority and Trust

18:10 Measuring SEO Success with KPIs

20:57 Conversion Rate Optimization Strategies

23:59 Integrating SEO with Social Media and Paid Ads

27:09 SEO Optimizers: Services and Offerings

Welcome back to another episode of Mastering E-commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Brandon Leibowitz, the owner of SEO Optimizers, a digital marketing company he’s been running since 2007. Brandon has been helping small and medium-sized businesses grow their online presence, boosting their traffic, and converting that traffic into real results—whether that's sales, leads, or new clients.

In this episode, Brandon and Eitan dig into the world of SEO and organic growth. Brandon shares how he started out in digital marketing right after college, and why he chose to focus on SEO as a way to drive free, long-term traffic. He talks about what’s changed in the SEO world over the past 17 years, from simple tactics like keyword stuffing back in the day to today’s focus on quality content and structured site architecture.

You’ll hear Brandon break down how businesses can optimize their websites to be more search-engine friendly, covering the essentials like site structure, keyword research, and the importance of backlinks. He also touches on the role of AI in shaping the future of SEO and how businesses can adapt to these changes.

Whether you’re new to SEO or looking to sharpen your strategies, this episode has plenty of actionable advice. Stick around to hear Brandon's take on why content is still king, why building backlinks is crucial, and how a solid SEO strategy can make a big difference for your business.

Website: https://www.vimmi.net 

Email us: [email protected] 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Brandon Leibowitz, the owner of SEO Optimizers

SEO Optimizers: https://seooptimizers.com/

SEO Optimizers Podcast: https://seooptimizers.buzzsprout.com/

Brandon Leibowitz:

LinkedIn: https://www.linkedin.com/in/brandonleibowitz/ 

Youtube: https://www.youtube.com/c/brandonleibowitz/videos

Instagram: https://www.instagram.com/leibowitzbrandon/

Facebook: https://www.facebook.com/BrandonLeibs

Twitter: https://twitter.com/brandonleibs

Pinterest: https://www.pinterest.com/brandonleibowitz/

TikTok: https://www.tiktok.com/@brandonleibowitz 

Watch the full Youtube video here:

https://youtu.be/l8EjwN7nQ7c

Takeaways:

• SEO is essential for driving organic traffic to websites.
• Keyword research is the foundation of effective SEO strategies.
• Creating a well-structured website helps both users and search engines navigate content easily.
• Content quality and relevance are crucial for SEO success.
• Backlinks serve as votes of confidence from other websites, impacting search rankings.
• Monitoring KPIs like traffic and keyword positions is vital for measuring SEO success.
• Conversion rate optimization is as important as driving traffic to a website.
• Integrating social media and paid ads can enhance overall marketing efforts.
• Continuous content creation is necessary to maintain relevance in search results.
• Building trust and credibility is key to converting website visitors into customers.

Chapters:

00:00 Introduction to SEO and Digital Marketing

02:49 The Evolution of SEO and Its Importance

06:05 Keyword Research: The Foundation of SEO

09:03 Creating a Structured Website for SEO

12:05 The Role of Content in SEO

15:03 Backlinks: Building Authority and Trust

18:10 Measuring SEO Success with KPIs

20:57 Conversion Rate Optimization Strategies

23:59 Integrating SEO with Social Media and Paid Ads

27:09 SEO Optimizers: Services and Offerings

Welcome to another episode of Mastering E-commerce Marketing, hosted by Eitan Koter. Today, Eitan is sitting down with Matt Krueger, Vice President of Digital Commerce at East Point Sports. Matt has a background that blends his love for sports with a deep experience in e-commerce, making for a really interesting conversation about where digital commerce is heading, especially in the sporting goods space.

In this episode, Matt shares what it's like balancing both online and offline retail strategies, and the ways East Point Sports is working across multi-channel and brick-and-mortar environments. He talks about how adapting quickly is crucial for staying ahead in the ever-changing e-commerce world. Matt also gives us a peek into how he approaches building cross-functional teams, making sure everyone from marketing to customer service is on the same page to create a seamless customer experience.

Matt also touches on the importance of combining creative strategies with solid operational efficiency. He shares his thoughts on navigating retail media, diversifying channels, and how to make smart decisions that align with both business goals and team capacity. And if you’re wondering about the role of AI in e-commerce, Matt talks about where he’s seen it help, especially in analytics and creative processes, but he also keeps it real about its limitations.

So whether you're in the e-commerce field, interested in retail trends, or just curious about what makes a good business strategy in a changing market, there’s plenty in this conversation that you'll enjoy. Let's jump in.

Website: https://www.vimmi.net 

Email us: [email protected] 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Matt Krueger, Vice President of Digital Commerce at EastPoint Sports

LinkedIn: https://www.linkedin.com/in/kruegermatthew/ 

EastPoint Sports: https://www.eastpointsports.com/ 

Watch the full Youtube video here:

https://youtu.be/nQqblIlVW4s

Takeaways:

• Matt's passion for sports and business fuels his e-commerce career.
• Adapting to change is crucial in the dynamic e-commerce landscape.
• Collaboration among teams enhances operational efficiency.
• Retail media is a growing opportunity for e-commerce growth.
• Diversification in channels and products is essential.
• Testing and learning are key to finding successful strategies.
• AI can significantly speed up data analysis processes.
• Resource allocation should be strategic and thoughtful.
• The digital shelf is becoming increasingly complex.
• Understanding consumer behavior is vital for e-commerce success.

Chapters:

00:00 Introduction to E-commerce Passion

03:11 Adapting to Change in E-commerce

05:32 Fostering Cross-Functional Collaboration

07:43 Opportunities for Growth in E-commerce

10:54 Strategic Decision-Making in Multi-Channel Marketing

14:30 The Importance of Experimentation

17:25 The Evolution of Marketplaces

21:04 Leveraging AI in E-commerce

23:25 Learning from Past Challenges

25:42 Impact of Digital Shelf Strategy

27:58 Public Speaking Topics and Insights

30:23 SKU Analysis and Operational Efficiency

32:41 Personal Insights and Inspirations

In this episode of Mastering E-Commerce Marketing, Eitan Koter sits down with Darren Jamieson, co-founder of Engage Web, a digital marketing agency based in the UK. Darren brings two decades of experience in the marketing world and has a lot to share about what it takes to build a successful agency, especially one that’s been around for over 15 years—no small feat in the fast-changing marketing world.

During the chat, Darren talks about how Engage Web keeps its edge by focusing on constant learning and helping their clients become real authorities in their industries. He explains why just having SEO rankings isn't enough—it's about creating quality content that really connects with what people are looking for, and he shares how his agency uses this approach to help clients thrive.

Eitan and Darren also touch on some common challenges businesses face with SEO and why shortcuts don’t work in the long run. Darren gives real-life examples of companies that tried to take shortcuts and what happened when Google’s updates caught up with them. They also cover the importance of empowering a team to love the industry they’re in, as well as Darren’s approach to bringing a brand’s content to life in a way that sets them apart from the competition.

Whether you’re new to SEO or have been at it for a while, there's a lot of practical advice in this episode to help you better understand how to build a strong online presence and get results that actually matter.

Website: https://www.vimmi.net 

Email us: [email protected] 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Darren Jamieson, co-founder of Engage Web

LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 

Engage Web: https://www.engageweb.co.uk/

Engaging Marketeer Podcast: https://engagingmarketeer.com/

Darren Jamieson’s Personal Website: https://darrenjamieson.com/

Watch the full Youtube video here:

https://youtu.be/59E3jMvtPHU

Takeaways:

• Engage Web has been in business for 15 years, longer than most agencies.
• Continuous learning is crucial for keeping the team engaged and informed.
• Quality content is essential for SEO success.
• SEO should be viewed as a long-term strategy, not a quick fix.
• Understanding Google's priorities can help businesses succeed online.
• AI can assist in content creation, but quality must be prioritized.
• Identifying target customers is key to effective marketing.
• Using the right tools can enhance SEO efforts.
• Setting clear client goals is vital for success.
• Be cautious about whose advice you follow in digital marketing.

Chapters:

00:00 Introduction to Engage Web and Its Journey

03:08 Empowering Teams Through Continuous Learning

05:58 The Importance of Quality Content in SEO

08:58 SEO as a Long-Term Strategy

11:52 Understanding Google's Perspective

15:13 Navigating SEO Challenges with AI

18:08 Identifying Target Customers and Market Demand

21:08 Leveraging Tools for SEO Success

24:03 Setting Client Goals and Expectations

27:06 Case Study: E-commerce Success Story

29:55 Advice for Aspiring Digital Marketers

32:53 Conclusion and Resources

Welcome to another episode of Mastering eCommerce Marketing, hosted by Eitan Koter. In this episode, Eitan chats with Jacob Shipley, who is the Head of Social Media at Benzinga. Jacob's got some serious experience when it comes to growing social media audiences, and he's been helping Benzinga reach new heights. If you want to learn how to build a real community online and gain more followers, Jacob's definitely someone to listen to.

During their conversation, Eitan and Jacob talk about what it takes to create engaging content that really connects with an audience. Jacob shares how he's grown Benzinga's followers from around 80,000 to over 220,000, including some of the things that worked—and some that didn't. They also discuss the importance of focusing on the right platforms, understanding what your audience is looking for, and making sure your content fits the space.

Jacob touches on why understanding the audience's mindset is key and how companies should think about their content from the bottom up, not just repurpose what's available. They talk about social media being a long game, one that takes consistency and adaptability, and why community engagement is still a superpower—even with all the AI tools around. There's also plenty of advice here on how to navigate trends, stay ahead, and really make social content work for your business.

So, if you're interested in growing your social presence or figuring out what makes an audience stick around, stay tuned—you won't want to miss what Jacob has to say.

Website: https://www.vimmi.net 

Email us: [email protected] 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Jacob Shipley, Head of Social Media at Benzinga

LinkedIn: https://www.linkedin.com/in/jacobshipley/ 

Benzinga: https://www.benzinga.com/

Watch the full Youtube video here:

https://youtu.be/RwsTvHouRWU?si=7vd6ocyNpUP1halg

Takeaways:

• Organic social media is a long-term strategy.
• Understanding your audience is crucial for success.
• Content creation should be tailored to each platform.
• Timeliness of content can significantly impact engagement.
• Building a community is more valuable than just gaining followers.
• Data analysis helps refine content strategies.
• Video content is increasingly important across platforms.
• Engagement and community management are key to growth.
• Founder-led content can enhance brand visibility.
• Consistency in posting is essential for organic growth.

Chapters:

00:00 Introduction to Organic Social Media Marketing

01:28 Jacob's Journey into Social Media

03:34 Strategies for Social Media Growth

06:13 Understanding Audience and Algorithm

10:20 Content Creation and Data Analysis

15:11 Timeliness and Content Types

20:47 Platform-Specific Strategies

25:53 Building Community vs. Just Followers

28:48 The Power of Founder and Employee Content

31:42 Final Tips for Organic Growth

Hey there, welcome to another episode of Mastering E-commerce Marketing. Today, Eitan Koter is joined by Matt Hodlofski, a partner at e6 Marketing. Matt has years of experience working with QVC and HSN, some of the largest live shopping platforms in the world. He started his journey as a producer at QVC and worked his way up, now partnering with brands to help them succeed in the live shopping space.

In this chat, Matt shares what makes live shopping so engaging, especially for the audiences at QVC and HSN. He talks about how storytelling plays a huge role in connecting with customers, the strategies that go into crafting successful live presentations, and why focusing on a few key points is more effective than overwhelming viewers with too much detail.

Matt also gives us a peek behind the scenes of how things work at QVC and HSN—how they build those shows that keep viewers tuning in and, ultimately, buying. He explains the difference between the traditional TV shopping approach and the new wave of live shopping we see today on platforms like TikTok, emphasizing why authenticity is so important for engaging a younger audience.

If you’re curious about what it takes to make products stand out in a crowded market through live video, or you want to hear about how these established networks are adapting to new trends, you’re in for a great episode. Stick around as Eitan and Matt explore the world of video commerce and share what’s working right now for brands looking to make an impact.

Website: https://www.vimmi.net 

Email us: [email protected] 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Matt Hodlofski, Partner at e6 Marketing

LinkedIn: https://www.linkedin.com/in/matt-hodlofski-98194614/ 

e6 Marketing: https://www.e6marketing.com/ 

Watch the full Youtube video here:

https://youtu.be/LHFj4MVn0cM

Takeaways:

• Live shopping is about engaging storytelling and impulse purchases.
• QVC and HSN focus on a short presentation format, valuing customer time.
• The dynamic of live shopping has evolved with platforms like TikTok.
• Successful presentations require a clear direction and preparation.
• Hosts play a vital role in connecting with customers and driving sales.
• Video commerce is essential for brands to tell their stories effectively.
• Brands must offer value to succeed in live shopping environments.
• Emerging trends in CTV are reshaping how brands engage with consumers.
• Brands should consider owning their content on their own platforms.
• Work-life balance is important, and family engagement is a priority. 

Chapters:

00:00 Introduction to Live Shopping Dynamics

03:01 The Evolution of Live Shopping

05:56 Behind the Scenes of QVC and HSN

08:49 The Art of Storytelling in Sales

11:56 Brand Engagement and Video Commerce

14:46 Navigating the QVC and HSN Process

18:07 Measuring Success in Live Shopping

20:59 The Role of Hosts in Live Shopping

23:54 Emerging Trends in CTV and Video Commerce

26:56 Tips for Brands in Video Commerce

29:56 Work-Life Balance and Personal Insights

Hey there, welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Oyéta Kokoroko, the founder and CEO of Okoko Cosmetiques, an award-winning beauty brand based in Canada that specializes in natural skincare products designed to solve everyday skincare concerns.

Oyéta shares her journey, from starting Okoko Cosmetiques back in 2016 out of her passion for finding effective skincare solutions, to growing it into the successful brand it is today. She talks about the early challenges she faced, like figuring out how to position herself in the beauty market, connecting with her first customers, and getting noticed in an industry dominated by bigger players. She also discusses how innovation, customer connection, and the right mentors made all the difference in building her brand.

Throughout the conversation, Oyéta opens up about her marketing strategies, including the importance of organic content, building relationships with influencers, and making her products stand out with unique formulations. She also touches on the role of mentorship, why packaging matters, and her efforts to help other founders with product innovation and brand development.

If you're curious about the challenges and successes of running a beauty brand, or just interested in hearing how passion can drive a business to thrive, you're in for a treat. Stick around as Eitan and Oyéta chat about what it takes to build and grow a beauty brand that stands out.

Website: https://www.vimmi.net 

Email us: [email protected] 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Oyéta Kokoroko, Founder & CEO at OKOKO Cosmétiques Inc.

LinkedIn: https://www.linkedin.com/in/oyéta-kokoroko-9b52b6160/

OKOKO Cosmétiques Inc.: www.okokocosmetiques.com

LinkedIn OKOKO Cosmétiques Inc.: https://www.instagram.com/okokocosmetiques

OKOKO Mentoring: https://www.oyetakokoroko.com

Takeaways:

• Okoko Cosmetic is a problem-solving beauty brand.
• Entrepreneurship involves overcoming challenges and learning from them.
• Personal experiences with skincare inspired Oyeta to create her brand.
• Building a network and seeking mentorship is crucial for success.
• Innovation in product development sets brands apart in the market.
• Winning awards enhances brand credibility and trust.
• Effective marketing strategies include organic content and SEO.
• Sampling programs can convert leads into loyal customers.
• Mentorship can save entrepreneurs time and money.
• Maintaining a work-life balance is essential for mental well-being.

Chapters:

00:00 Introduction to Okoko Cosmetic and Oyeta Kokoroko

02:58 The Journey of Entrepreneurship and Overcoming Challenges

06:05 Inspiration Behind Okoko and the Beauty Industry

09:10 Building a Reputation and Winning Awards

12:02 Marketing Strategies and Brand Differentiation

14:57 Navigating Growth and Learning from Mistakes

17:53 The Future of Clean Beauty and Market Trends

20:54 Effective Marketing Techniques for Startups

24:06 Consulting Services and Mentorship for Entrepreneurs

26:56 Work-Life Balance and Personal Well-Being

29:47 Connecting with Oyeta and Okoko Cosmetic

In this episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Nikita Vakhrushev, the Founder/CEO of ASPEKT, a digital agency specializing in email marketing for DTC brands. Nikita brings a wealth of experience in helping brands build stronger connections with their customers through targeted email and SMS campaigns.

Eitan and Nikita get into some essential topics around email marketing today, covering how to get emails delivered, keep audiences engaged, and make email a dependable revenue driver. Nikita shares his approach to deliverability, walking through what it takes to get emails into inboxes — from SPF records and DMARC setup to domain warmups. They also talk about the challenge of keeping email lists active year-round to make sure brands are top of mind when key shopping times like Black Friday roll around.

Nikita also explains his approach to finding the right balance between promotional and value-driven content in email campaigns, plus the importance of A/B testing to see what resonates with audiences. He shares how SMS can complement email marketing, especially for products with lower price points where a quick, simple message drives conversions.

For brands looking to grow their email list, Nikita suggests a mix of strategies, from website pop-ups to lead generation through social channels. Finally, Nikita talks about how AI tools like ChatGPT help his team generate fresh ideas and create content that engages customers effectively.

Whether you’re a seasoned marketer or just looking to get more out of email, Nikita’s practical approach to email and SMS offers some solid takeaways for today’s fast-paced eCommerce world.

Website: https://www.vimmi.net 

Email us: [email protected] 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Nikita Vakhrushev, the Founder/CEO of ASPEKT

LinkedIn: https://www.linkedin.com/in/nikita-v/ 

ASPEKT: https://aspektagency.com/ 

LinkedIn ASPEKT: https://www.linkedin.com/company/aspektagency/ 

Watch the full Youtube video here:

https://youtu.be/2pMf_DyQiSA

Takeaways:

• Email marketing has evolved significantly over the years.
• Technical setup is crucial for email deliverability.
• Personalization and segmentation are key to effective email campaigns.
• A/B testing is essential to understand what works best.
• Maintaining engagement with your email list is vital for success.
• Email should be a mix of content and promotions, ideally 70/30.
• SMS marketing serves as a complementary channel to email.
• Automation can capture free impressions and revenue.
• AI can assist in content generation and idea brainstorming.
• Growing your email list is a continuous process that requires strategy.

Chapters

00:00 Introduction to Email Marketing Evolution

02:49 The Current State of Email Marketing

05:55 The Importance of Email Over Paid Ads

09:06 Testing and Learning in Email Campaigns

12:08 Balancing Content and Promotions

15:04 Growing Your Email List

18:04 Acquisition vs. Retention Strategies

20:56 Integrating SMS with Email Marketing

24:10 The Role of AI in Email Marketing

26:53 Personalization in Email Campaigns

30:12 Final Tips for Email Marketers