In this episode, I speak with Sarah Jordan, co-founder and CEO of Skuld, a company focused on the new additive manufacturing evaporative casting and other manufacturing innovations.
Sarah’s path into engineering was inspired by her father, an engineer, which led her to pursue ceramics engineering before switching to metallurgy. Her career spans industrial manufacturing, quality systems, and entrepreneurship, with continuing education including an MBA and a return to her PhD program while running her startup, Skuld.
In our leadership segment, Sarah shared her experience of introducing a new technology to a well-established industry. She emphasized the importance of persistence, adjusting messaging to align with customer priorities, and building industry trust through repeated engagements at trade shows and on LinkedIn.
Sarah’s advice to engineers pursuing leadership stressed the importance of communication. She recommended Toastmasters, improv, and theater as tools for building verbal confidence and emphasized that strong writing—particularly for grants and proposals—is just as critical.
Her core message: communicate clearly, focus on your audience, and don’t let fear of rejection hold you back.
Takeaways, transcripts, and more in the show notes: https://drangeliqueadams.com/insights/