Mastering Google Ads: Cost-Effective Strategies for Law Firms

This episode sheds light on how legal marketers can effectively optimize their Google Ads to maximize reach and conversions without overspending. By strategically focusing on high intent keywords, geo-targeting, and timing through day parting, listeners can enhance their marketing impact and attract qualified leads.

• Highlighting the importance of high intent keywords for effective targeting
• Understanding the critical role of geo-targeting for location-based services
• Exploring day parting strategies to optimize ad timing and budget allocation

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