In this episode of The Markman Group, we focus on how to set up and manage successful Google Ads search campaigns. We start by discussing how budgets are set and managed. Next, we explore how to conduct effective keyword research, highlighting the importance of volume, cost-per-click, and competition levels when choosing your keywords. We then explain the three main keyword match types - broad, phrase, and exact - and how to use them to create your campaigns. Additionally, we discuss ad strength indicators, such as relevance, diversity, and landing page experience, and the significance of quality score in overall performance. By the end of this episode, you should have a better understanding of how to create successful Google Ads campaigns, from budget management to ad creation.

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