In this episode of The Markman Group, we focus on how to set up and manage successful Google Ads search campaigns. We start by discussing how budgets are set and managed. Next, we explore how to conduct effective keyword research, highlighting the importance of volume, cost-per-click, and competition levels when choosing your keywords. We then explain the three main keyword match types - broad, phrase, and exact - and how to use them to create your campaigns. Additionally, we discuss ad strength indicators, such as relevance, diversity, and landing page experience, and the significance of quality score in overall performance. By the end of this episode, you should have a better understanding of how to create successful Google Ads campaigns, from budget management to ad creation.

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In this inaugural episode of The Markman Group, we provide a brief introduction to Google Ads. Whether you're an experienced marketer or just getting started with digital advertising, this episode is the perfect place to begin. Mark breaks down what Google Ads is, its different touchpoints, how it works, and why it's an essential tool for any modern media buying strategy. He covers the different types of campaigns and ad formats available on Google Ads, as well as how to get started, and the importance of measurement to optimize your campaigns for success. By the end of the episode, you'll have a jumpstart into understanding of what Google Ads is and what campaign iteration would be best to drive traffic, leads, and sales for your business. Tune in to The Markman Group for more insights, tips, and strategies on digital marketing & advertising.

For inquiries or feedback, you can reach out to us by:   

Email: [email protected]