In this inaugural episode of The Markman Group, we provide a brief introduction to Google Ads. Whether you're an experienced marketer or just getting started with digital advertising, this episode is the perfect place to begin. Mark breaks down what Google Ads is, its different touchpoints, how it works, and why it's an essential tool for any modern media buying strategy. He covers the different types of campaigns and ad formats available on Google Ads, as well as how to get started, and the importance of measurement to optimize your campaigns for success. By the end of the episode, you'll have a jumpstart into understanding of what Google Ads is and what campaign iteration would be best to drive traffic, leads, and sales for your business. Tune in to The Markman Group for more insights, tips, and strategies on digital marketing & advertising.

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