Key highlights:
0:45 - Shri’s introduction02:18 - How Shri gets customers clicking 04:24 - How to stand out on Google Shopping 08:48 - Two functions of the ‘Title’ on Google Shopping11:35 - Keyword Stuffing - why it’s bad16:44 - Why bounce rate is important 17:23 - Changes to Google’s algorithm in the last 12 months 20:13 - Performance Max: good or bad? 21:27 - Shri’s recommendations to get the most of your ad spend25:21 - How to account for product returns in Google Ads26:41 - Differentiating between low intent and buying intent keywords27:45 - Using blog posts to educate and convert visitors 31:26 - Why so many ecommerce brands struggle to make search campaigns profitable quickly 32:50 - Is broad better than narrow targeting? 35:59 - Shri’s final advice on Google Ads38:39 - Shri’s ideal lunch guest

If you’d like to connect with Shri, you can connect with him on Linkedin or check out his agency at https://yorumarketing.com/