Marco Papagno (Head of Growth Analytics at lastminute.com)On this episode of The Data Storytellers podcast, we delve into the intersection of data, technology, and human capital in the digital sector with Marco Papagno, Head of Growth Analytics at lastminute.com. Marco discusses his transition from IT consultancy to a pivotal role where he bridges the gap between technical data analysis and strategic business decision-making. Our conversation explores how he navigates the challenges of communicating complex data insights to business stakeholders and his strategic approach to fostering a data-driven culture within his organization. We also discuss the importance of empowering data professionals to take initiative and drive significant business changes, emphasizing cross-functional collaboration and the ethical use of data in decision-making.Connect with us:• Website: https://thedatastorytellers.com/• LinkedIn: https://www.linkedin.com/company/the-data-storytellers• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id149376647600:00 - Introduction to Marco Papagno and his current role00:24 - Background on Marco’s journey from mathematical engineering to analytics03:12 - Discussion on the integration of execution in data analysis05:17 - Challenges of transitioning data understanding into business insights07:59 - Techniques for overcoming the lack of patience in data communication10:15 - Insights on the qualities of data leaders who inspire real change13:17 - The importance of proactive problem-solving in data roles16:34 - Exploring the significance of trust between data teams and business units21:14 - Opportunities for companies to leverage data for growth24:22 - The evolving role of data analysts in bridging gaps between business and technical teams28:32 - Reflections on the integration of data insights into business strategy34:08 - Conclusion and future outlook on data and analytics