David's career began in investment banking, where he developed the concept of the 'performance x factor'—a key differentiator in business success. He then transitioned into entrepreneurship, where he led successful ventures in the UK hospitality industry, culminating in a flotation on the AIMS stock market. A personal shift led him to CEO mentoring, which he excelled in, building a worldwide organization and cementing his status as a leading mentor.

The core of David's philosophy lies in the concept of 'entelechy'—realizing one's fullest potential—inspired by Aristotle. This philosophy became the foundation of Entelechy Academy, where he aims to unlock human potential through the development of 54-character qualities. These qualities, he believes, are critical in the age of AI and are vital for future-proofing the workforce.

David emphasizes self-leadership and the nurturing of innate character strengths. He advocates for leading by example, whether in a corporate or entrepreneurial role. For David, true entrepreneurship is about passion, brilliance, financial viability, and making a difference, regardless of the scale of operation.

In closing, David offers his advice to aspiring leaders and entrepreneurs: focus on self-improvement, passion, and making a meaningful impact. His insights provide valuable guidance for those looking to excel in leadership and entrepreneurship in today's dynamic world.