In this episode, Kristi dives deep into leveraging LinkedIn for effective marketing and sales with guest expert Bob Woods. Discover how to follow and engage with the right influencers, create value-driven content, and shift from industry jargon to addressing real customer pain points. Bob and Kristi share actionable insights on using LinkedIn polls, framing content for meaningful engagement, and targeting the ideal client profiles (ICPs) to drive offline conversations and potential sales.

Key Points:

• Importance of genuine engagement and adding value through insightful comments.
• Strategies for becoming a thought leader by demonstrating rather than telling.
• How to use LinkedIn polls for market research and initiating conversations.
• Challenges of internal post engagements and tips for targeting the right audience.
• Essential mindset shift to focus on helping rather than self-promoting.
• Advice on following and emulating influencers your potential clients follow.
• Discussion on micro-influencing and targeting specific niches effectively.
• Connecting with Bob Woods on LinkedIn and accessing his free eBook, "Thought Leaders Original Content Checklist" [link included in show notes].

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com