Running a small business means there's never enough time, but what if an unpaid "intern" could handle your follow-ups, reminders, and promotions automatically? In this episode of Mastering Local Marketing, we explore how email automation can be a game-changer for local marketing and small business marketing efforts. You'll learn practical ways to use email automation tools like Mailchimp or Constant Contact to save time, improve communication, and increase sales. Hear inspiring real-world examples, including how a local beauty salon is planning to leverage QR codes to trigger creative email campaigns. We'll cover how to build welcome emails, re-engagement campaigns, appointment reminders, and post-purchase thank-yous — all designed to run seamlessly while you focus on growing your business. If you've ever said "I don't have time for marketing," this episode will show you how email automation fits perfectly within your local marketing toolkit to help your small business work smarter, not harder.
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Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.
Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.
Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work.
Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.
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