Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

What if you could advertise on the same streaming platforms as major national brands, but target customers right in your own backyard?

In this episode of Mastering Local Marketing, we explore how Connected TV (CTV) advertising is changing the game for small businesses, offering more precise targeting, greater flexibility, and potentially lower costs than traditional broadcast and cable television.

We discuss why localized targeting is becoming a major opportunity, how small businesses can compete without massive advertising budgets, and what you should consider before investing in CTV.

Is Connected TV advertising the right move for your business, or should you stick with what you're already doing? Let's find out

.

30-MINUTE FREE CONSULTATION WITH MATT

Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.

Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition.

Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth.

This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow.

If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

This may surprise you. Your competitor may not have a better product, better service, or even better pricing. They may simply be easier to buy from.

Customers don't experience your business the way you do. They experience the phone call that wasn't answered. The website they couldn't figure out. The quote that took three days. The appointment they couldn't schedule online.

And sometimes, that's all it takes to lose the sale.

Today on Mastering Local Marketing, we're going discuss those experiences and shed some light on what you can do to simplify and speed up that process of gaining a new customer.

30-MINUTE FREE CONSULTATION WITH MATT

Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.

Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition.

Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth.

This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow.

If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

Look at your website, your social media posts, your ads, and your last email.

What are you trying to sell? Now ask yourself a different question: Is that what you actually WANT to sell?

Too many businesses spend their marketing dollars promoting what's familiar instead of what's most profitable or has the biggest opportunity for growth.

Today on Mastering Local Marketing, we're going to fix that.

30-MINUTE FREE CONSULTATION WITH MATT

Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.

Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition.

Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth.

This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow.

If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

Today we're talking about the last 20 people who actually gave you money.

Did they find you on Google? See an ad? Get referred by another customer? Drive past your location? Follow you on social media for six months before finally buying?

Because if you don't know where your customers are coming from, how do you know where to spend your next marketing dollar?

Today on Mastering Local Marketing, we're going to track down your last 20 customers and use them to figure out what's actually driving your business.

30-MINUTE FREE CONSULTATION WITH MATT

Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.

Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition.

Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth.

This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow.

If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

If you gave Matt 30 minutes inside your business, he wouldn't start with your Instagram account.

He wouldn't ask how many followers you have. And he probably wouldn't even start with your advertising?

He'd be looking for something much more important.

Today on Mastering Local Marketing, Matt is giving your business the same 30-minute marketing audit he'd do himself.

30-MINUTE FREE CONSULTATION WITH MATT

Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.

Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition.

Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth.

This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow.

If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

You spend $100 on advertising and get one new customer. Is that good or terrible?

What if we told you there's absolutely no way to answer that question without knowing a few other numbers?

On today's episode of Mastering Local Marketing, we're going to show you how to figure out exactly what a new customer should be worth to your business and why you might actually be spending too little to acquire one.

30-MINUTE FREE CONSULTATION WITH MATT

Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.

Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition.

Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth.

This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow.

If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

Cute as a Cupcake has grown beyond a traditional bakery model. Today, the business reaches customers through its storefront, events, a food truck, and now vending machines.

On today's episode of Mastering Local Marketing, Matt digs into how Michelle Wainwright built the company, what she has learned about marketing a local food brand, and why she keeps looking for new ways to put the product in front of customers.

30-MINUTE FREE CONSULTATION WITH MATT

Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.

Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition.

Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth.

This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow.

If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

Companies spend months researching new products, so why do so many of them still fail?

Part 2 of our Mastering Local Marketing Q&A tackles some of the harder questions businesses are facing right now. We talk about finding better product ideas, dealing with rising costs, recognizing opportunities you can't yet afford to pursue and what businesses should do when the market moves faster than their resources.

And then there's the big question: We went from traditional advertising to digital, social media and now AI. So what comes next?

Matt has some thoughts.

30-MINUTE FREE CONSULTATION WITH MATT

Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.

Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition.

Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth.

This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow.

If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

What actually makes someone choose your business when competitors are selling something almost identical?

In part 1 of our Mastering Local Marketing Q&A, we dig into the psychology behind purchasing decisions, brand loyalty, persuasive marketing and why some advertising sticks while everything else disappears into the noise.

We'll also tackle whether a business can really survive on social media alone and just how much a strong brand can change what customers are willing to pay.

These are marketing questions with much bigger answers than you might expect.

30-MINUTE FREE CONSULTATION WITH MATT

Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.

Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition.

Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth.

This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow.

If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

Have you noticed how much easier it has become to create marketing content with AI?

The problem is everyone else has noticed too. Businesses are pumping out more emails, more social posts, more blogs and more ads than ever before. And when everyone starts sounding polished, professional and perfectly written, your marketing can begin to disappear into a sea of sameness.

In this episode of Mastering Local Marketing, we're talking about why AI may actually be making average marketing less effective, what businesses need to do differently, and how you can use AI without letting it strip away the personality that makes customers choose you.

30-MINUTE FREE CONSULTATION WITH MATT

Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.

Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition.

Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth.

This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow.

If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.