On this week’s episode, we spoke with Michael Mire, Chief Revenue Officer @ Sweet IQ. Michael is the VP Sales of Montreal-based SweetIQ, a local search marketing platform that converts online search into in-store sales — founded in 2010. He is a born and bred entrepreneur, marketer, public speaker, and mentor. He brings to SweetIQ over ten years of experience spearheading marketing operations of several Canadian start-up companies including Experience Wifi, Microcap Trade and AdMire Marketing.