Give an Ovation: The Restaurant Guest Experience Podcast with Zack Oates

Mastering Marketing in the QSR Industry with Sergio Pérez


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It's Bo time! Today's episode is with Sergio Pérez, Senior Director of Omnichannel at Bojangles, who takes us through his journey from an intern to a strategic executive in the world of restaurant marketing. 

We also talk through the 3 C's: Convenience, Consistency, and Connection, and how you can use them to acquire new guests and keep them coming back for a lifetime.

This one's a marketing must-listen. 

Thanks, Sergio!

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