Worth Your Salt

Mastering Marketing Strategy with Project Management

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If you’re ready to turn your wellness practice’s marketing into a strategic powerhouse, this episode of Worth your Salt will help you take on Marketing Project Management – with Hive! Host Jennifer Orechwa interviews Hive CEO John Furneaux on his background in Information Strategy, his time at Huddle and how Hive’s collaborative solutions can offer a unique perspective on organizing information, setting goals, tracking progress, and empowering teams to take control of their marketing initiatives. The conversation goes deep into how health and wellness practitioners can elevate their marketing efforts by adopting project management strategies and tools. You’ll get practical advice on improving efficiency, clarity, and execution of your marketing plans using fantastic project management tools. 

You’ll Hear:
  • Why Project Management Matters for Marketing in Health & Wellness:Hear about the significance of structured project management in crafting and executing a cohesive marketing strategy, especially for businesses in the health and wellness sector.
  • Using Project Management to ‘Wrap Your Arms Around’ Marketing Strategy: Hear about common challenges faced by practitioners (e.g., staying on top of campaigns, managing content schedules, or coordinating teams) and how using Hive can help you visualize, organize, and streamline your marketing activities.
  • The Hive Approach: Simplifying Complexity in Strategy Execution:John shares insights on how Hive’s solutions enable practitioners to easily collaborate, track tasks, and measure outcomes. Turn overwhelming marketing goals into clear, actionable steps!
  • Practical Examples and Tips for Health & Wellness Professionals:John gave us real-life scenarios where health and wellness practitioners transformed their marketing strategy using effective project management.
    • Timecode Guide

    00:00 – Introduction to Worth Your Salt & Meet Jon Furneaux, CEO of Hive

    • The importance of efficient project management for wellness practitioners
    • Background on Jon and his journey to founding Hive
    • How Hive is revolutionizing team collaboration
    • Notable clients using Hive (Disney, NASA, Starbucks, Uber)

      • 03:45 – The Power of Project Management for Wellness Professionals

      • The impact of inefficiency on business growth
      • Why collaboration and organization are critical in a competitive market
      • The “air traffic control” analogy for managing a business

        • 05:00 – The First Step: Taking a Pause

        • The importance of stepping back and reassessing goals
        • Avoiding the trap of doing the same things expecting different results
        • How reflection leads to better strategic decision-making

          • 6:19- How Hive Helps Solopreneurs & Small Teams

          • Keeping teams accountable with structured workflows
          • Setting and tracking goals effectively
          • The value of staying focused on big-picture objectives

            • 10:56 – Setting and Tracking Goals with Hive

            • Why every business should have a clear goal-setting framework
            • How project management software keeps long-term plans on track
            • Checking in on goals regularly to ensure progress

              • 13:17 – Unifying Disparate Systems for Efficiency

              • How Hive consolidates tools (email, to-do lists, calendars, team chat)
              • Avoiding “tab hell” with an all-in-one workspace
              • The benefits of multiple task views (Gantt, Kanban, and list format)

                • 14:38 – Collaboration & Accountability in Hive

                • Features that improve team communication
                • The importance of assigning tasks and following through
                • Sneak peek: Hive’s new mobile app for better on-the-go productivity

                  • 16:59 – Hive’s AI & Zoom Integration

                  • How Hive’s AI assistant “Buzz” helps automate workflows
                  • Zoom transcription integration for automated action items
                  • Visual dashboards for tracking team progress

                    • 18:17 – The Power of Templates for Scaling a Business

                    • Creating repeatable processes to save time and ensure consistency
                    • How pre-built workflows improve efficiency for wellness practitioners
                    • AI-powered suggestions for project planning

                      • 23:34 – Scaling a Business with Standard Operating Procedures (SOPs)

                      • Why documenting processes is key for growth
                      • How SOPs allow delegation and expansion
                      • The Starbucks example: Scaling by perfecting a single location

                        • 25:50 – Mindset Shifts for Business Growth

                        • Overcoming the fear of change
                        • The difference between working in vs. working on your business
                        • Why the right tools free you to focus on your passion

                          • 26:24 – What’s Next for Hive?

                          • The upcoming Hive mobile app
                          • More AI-powered automations to reduce administrative tasks
                          • Hive’s mission to eliminate “boring work” so users can focus on what they love
                            • Resources
                            • How Hive Can Help You Manage Your Marketing Strategy
                            • Get Hive for your Project Management
                            • Connect with John on LinkedIn 
                            • How To Use Hive To Manage Your Content Calendar

                              • ...more
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                              Worth Your SaltBy Salt Marketing