In this episode of Worth Your Salt, Jennifer sits down with Andy Janaitis, Founder and Chief Strategist at PPC Pitbulls, to tackle one of the most common struggles for wellness practitioners—paid advertising. If you’ve ever wondered when to move beyond referrals, how to avoid wasting money on ads, or whether ads even work for small practices, this conversation is for you. Andy’s calm, data-driven approach cuts through the hype and shows you how to create simple, trackable ad systems that actually deliver new patients and clients.

Together, Jennifer and Andy break down the essentials of getting started, how to choose the right platforms, and what every practice owner needs to know before investing a single dollar in paid campaigns. They also look ahead at the future of advertising—touching on privacy shifts, AI, and what small businesses can do now to stay ahead of the curve. If you’re ready to scale beyond word-of-mouth and take your growth strategy seriously, Andy’s guidance and insight will help you do it right.

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Imagine tripling your client referrals this month—without awkward asks or complicated programs. In this episode of Worth Your Salt, Jennifer Orechwa shares the RAVE 3x Referral Formula for Wellness Pros—a simple, proven referral system that helps wellness practitioners turn happy clients into loyal ambassadors.

You’ll learn how to spot the perfect moments to ask for referrals, how to craft requests that feel natural and genuine, and how to reward and engage clients so they keep spreading the word. If you’ve ever wondered how to build a referral program for wellness practitioners that actually works, this episode will give you the framework—and the confidence—to start seeing results right away.

Don’t miss Salt Marketing’s Craft Your Perfect Referral Script worksheet—your free step-by-step guide to creating the exact words you’ll use to ask for referrals with ease. Normally reserved for Salted Edge members, we’ve linked it up here in the show notes just for Worth Your Salt listeners!

Sponsor Spotlight: Sofia Health

Enter our promo code, salt when you sign up for a business account here.

In this episode of the Worth Your Salt podcast, host Jennifer Orechwa and is joined by Kathleen Carson of Patients and Profits to talk about how wellness and medical practices can move beyond simply seeing more patients to building systems and an experience that consistently attract ideal patients and keep them coming back. 

Kathleen shares her “Simple Strategy for Success,” which unfolds across five phases: Patients, Process, People, Procedures, and Profits. She emphasizes that first impressions matter — from online reputation to marketing to how phone calls are handled — and that operational excellence is just as critical as marketing to shaping patient experience and ensuring profitability.

They also explore how transforming practice operations (streamlining workflows, clearly defining staff roles, onboarding, staff training, documentation) enhances what marketing is trying to do. When every part of the patient journey — from the first click, to walking in the door, to treatment presentation, to follow-up — is aligned, practices can deliver better satisfaction, reduce friction, increase treatment acceptance, and ultimately improve financial outcomes. Kathleen discusses actual challenges she sees in practices, and the tangible benefits she’s helped clients realize when operations and experience are strengthened in tandem.

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Buy “Med Spa Profitability” – What the most profitable med spas are doing and how you can do it, too!

Wellness practitioners are constantly told they need a magical solution to grow their business. But quick fixes and one-off tactics rarely deliver lasting results. In this episode of Worth Your Salt, Jennifer Orechwa reveals why funnels alone don’t work and explains the marketing system wellness businesses really need to attract clients consistently, convert them with confidence, and scale without burnout.

Drawing on real client stories and her five-part Salted Edge Framework, Jennifer shows how to move beyond piecemeal marketing and build a repeatable system that works even when you’re not. Whether you run a med spa, functional medicine practice, or wellness clinic, you’ll learn how to escape shiny tactic syndrome, free up your time with automation, and finally build a marketing foundation that fuels predictable growth.

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In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Jessica Nunn, CPA and Founder & CEO of Maven Financial Partners, to unpack the strategic financial levers that fuel Med Spa expansion and profitability. Jessica shares her journey from Big 4 accounting to leading a boutique financial advisory firm that’s helped over 100 clinics—including aesthetic practices—unlock clarity and confidence through smarter budgeting, community-focused marketing, and disciplined financial frameworks. She also co-authored Med Spa Profitability, (which reviewers describe as “a Med Spa MBA crash course”) that’s helping owners double revenue and triple profits—all without feeling overwhelmed.

Throughout the episode, Jessica dives into key topics like allocating marketing budgets, structuring promotions for sustainable growth, and identifying that healthy amount of debt for financing new locations. She also explores the mindset shifts essential for scaling—plus stories of unexpected financial breakthroughs among Med Spa owners she’s guided. Whether you’re launching a new service, planning expansion, or refining your KPIs, Jessica’s insights tie each decision to measurable ROI: customer acquisition cost, lifetime value, and debt-to-ROI ratios.

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Buy “Med Spa Profitability” – What the most profitable med spas are doing and how you can do it, too!

In this episode, you’ll hear how Riley Rees turned her own journey—from USAF medic and pilot to suffering from chronic pain—to create Sofia Health, a streamlined health and wellness marketplace uniting clients with vetted wellness professionals. Riley breaks down how Sofia simplifies everything from onboarding and booking to payments and calendars, allowing med‑spa owners and holistic practitioners to fill their schedules with ease—whether offering in-person, virtual, or group sessions. You’ll also learn why Sofia stands out in the crowded wellness space and what real providers are seeing in terms of higher bookings, improved client trust, and a healthy boost to their bottom line.

Then get your practical takeaways—Riley shares actionable steps practitioners can immediately implement: optimizing service packages, leveraging Sofia’s trial period, collecting reviews, and tracking key metrics to measure ROI. You’ll discover how thoughtful pricing, intentional marketing, and retention-focused tweaks lead to growing calendars and deeper client relationships. Finally, Riley gives a sneak peek into upcoming features designed to help your practice scale—so you’re empowered to expand with purpose and impact.

In this heart-centered and insight-packed episode, host Jennifer Orechwa sits down with Sharon Otaguro, founder of Ohanapreneurs and former C-suite spa executive, to explore what it truly means to grow your wellness business with systems and aloha. Sharon shares her journey from high-stakes hospitality and burnout to building businesses that are rooted in family, culture, and care. She explains how wellness practitioners—especially those working with family—can use a Personal Operating System to gain clarity, reduce emotional overload, and create stronger, more sustainable practices.

Together, they unpack the principles behind being an “Ohanapreneur”—leading with purpose, building with process, and prioritizing people, profit, and presence in equal measure. Sharon shares tangible rituals and strategic insights for creating boundaries, mapping roles, and nurturing a culture of deep connection and trust. Whether you’re managing a med spa with your spouse, running a functional medicine clinic with siblings, or simply trying to grow without burning out, this episode offers a powerful blueprint for integrating business growth with soul-led leadership.

Are you an Ohanapreneur?

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In the latest episode of Worth Your Salt, host Jennifer Orechwa welcomes Ali Guy, founder of The Shared Co., who believes that business should focus on people, not just transactions. As a certified Business Made Simple and Unreasonable Hospitality Coach, Ali helps businesses simplify, surprise, and serve—ensuring customers return, rave, and share their experiences.

With her southern roots, Ali’s approach includes a commitment to doing things the right way, and she emphasizes slowing down to get it right—because when you treat people well, they remember, return, and tell others. In this episode, Ali shares invaluable insights on integrating the principles of Unreasonable Hospitality to elevate client experiences and foster your practice’s growth.

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In this episode of Worth Your Salt, host Jennifer Orechwa is joined by the one and only Michael R. Hunter—founder of PersonalBrand.com and the brains behind some of the most successful personal brands in the world. Together, they explore what it really means to build a personal brand that reflects your values, expands your reach, and unlocks new opportunities beyond your wellness practice. Whether you’re dreaming of launching a course, speaking on bigger stages, or becoming the go-to expert in your space, Michael shares the mindset shifts and practical strategies that help turn that vision into reality.

Jennifer and Michael also dig into the biggest mistakes practitioners often make when building a personal brand, how to align your business with your deeper mission, and why automation and systems are the secret to growing without burnout. Michael offers expert guidance on how wellness entrepreneurs can show up authentically, craft a clear message, and build a brand that attracts aligned opportunities—while still allowing them the freedom to do the work they love.

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Looking for a smarter, simpler way to keep clients coming back? In this episode of Worth Your Salt, we’re diving into the future of client loyalty with Crystelle Topatan, CEO of Launchy.io and creator of the KCard—a cutting-edge digital loyalty program that lives right in your clients’ Apple or Google Wallet. We talk about why traditional punch cards and outdated loyalty systems just don’t cut it anymore, and how wellness practitioners can use the KCard to boost repeat visits, drive revenue, and create a client experience that keeps people talking.

Crystelle shares how the KCard works, what makes it unique, and why it’s tailor-made for service-based businesses like med spas. We explore real-world use cases, messaging strategies, and how easy it is to implement—even if you’re not super tech-savvy. If you’ve ever wanted a turnkey solution to increase client lifetime value without adding more to your plate, this episode is for you.

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