Worth Your Salt

Worth Your Salt

By Salt MarketingBusinessMarketing
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Worth Your Salt episodes

  • From Practice to Profit: Scaling With Online Memberships

    Are you a health and wellness practitioner looking to reach more people and truly scale your business? Micah Mitchell, co-founder of Memberium is an expert in membership sites, online course creation and automation. As Memberium reaches its 10th birthday this year, Micah has perfected what it takes to succeed in sharing your expertise with a wider audience. You’re going to discover how a membership site can transform your practice, engage your audience, and boost your bottom line. Get ready for insights on getting your expertise out of your head and onto the webpage – and how you can keep members hooked with valuable content! Discover how you can turn your expertise into a thriving online community, maximizing both your impact and your profitability.

    You’ll learn about

    • The power of membership sites and online courses for health and wellness practitioners
    • Tips for building and growing a successful membership site
    • How to improve operations and scale through training and automation
    • Micah’s perspective on why your original content is so powerful now
    • Resources:Get Memberium

      32 min
    • How to Know When its Time for a CFO | Salt Marketing

      Having the confidence to make decisions about finances for a wellness business comes from sound knowledge and advice. When you need to go deeper than the historical knowledge your bookkeeper or CPA can provide, it may be time to consider enlisting the skills of a fractional Chief Financial Officer. Today, on Worth Your Salt, Kyle Smith, co-partner at Strata Cloud Accountants, shares his invaluable insight into how to use KPIs to achieve your goals and when it might be time for a CFO 

      Here’s some of what Kyle shares:

      • Differentiating between a CFO, bookkeeper, and CPA.
    • Recognizing the pivotal moments when your health & wellness business could benefit from a CFO’s expertise.
    • Exploring how a CFO strategically navigates expansion, hiring, and potential business sales.
    • Practical advice on optimizing financial resources and minimizing risks in the health & wellness industry.
    • Don’t miss out on this enlightening conversation!

      Resources:Strata Cloud Accountants

      Connect with Kyle on LinkedIn

      Tips and Insights to Help You Navigate Business Finances

      28 min
    • Aligning Success: Networking for Growth | Salt Marketing

      As an established doctor of Chiropractic, Dr. Mike McIntyre inherently understands the challenges of marketing and growing a business in the health & wellness space. While many chiropractors will tell you that word-of-mouth referrals and local networking are their best sources for new patients, Dr. Mike has taken these networking concepts to a level about which most practitioners can only dream! Discover the fascinating journey of how Dr. Mike has harnessed the power of local networking to not only build a steady stream of referrals, but a thriving community that supports his growing practice. Lean in this week to learn about the transformative impact networking can have on your professional success.

      You’ll learn about:

      • Dr. Mike’s strategic approach to leveraging local networking to build community around his practice
    • How you can turn networking connections into a consistent flow of referrals.
    • What Business Network International (BNI) is, and how health & wellness practitioners can benefit from membership
    • Marketing skills and growing a chiropractic practice beyond traditional education.
    • Resources:McIntyre Family Chiropractic

      Connect with Dr. Mike on LinkedIn

      Follow McIntyre Family Chiropractic on Facebook

      Follow McIntyre Family Chiropractic on Instagram

      Find your local BNI Chapter

      16 min
    • Building A Successful Community-Driven Brand

      We talk a lot about authenticity on Worth Your Salt, and doula, educator and entrepreneur Bianca Sprague is authentic in that remarkable way that only someone who truly knows herself can be! As the founder of bebo mia, Bianca has built a remarkable community and established a community-driven brand. 

      Gain valuable insights into how Bianca has emphasized inclusivity, grown a network of highly trained doulas, taught effective service business management, and empowered her students and her community. Don’t miss the bebo mia story and Bianca’s tangible lessons at the intersection of passion, purpose, and community!

      You’ll discover:

        • The essential role of community-building in the health & wellness industry
    • Practical strategies for expressing your brand voice and differentiating yourself in the marketplace.
    • Real-world insights into the transformative power of inclusive and diverse communities
    • Resources:​Follow bebo mia on InstagramClick here and use code WYS15 for 15% off all courses and coaching!

      bebo mia Course and Coaching  

      Experience this community-driven brand in the bebo mia Facebook group, over 8000 strong!

      Listen to Bianca’s podcast, Hot+Brave

      42 min
    • Conquer The Chaos With Clate Mask

      In the world of entrepreneurship, few names resonate as strongly as Clate Mask’s. As the CEO and co-founder of Keap software for business automation, Clate carved a unique path over the past two decades, transforming Keap into a powerhouse resource for small business owners. Clate’s entrepreneurial journey is at once both remarkable and entirely relatable. In this episode of Worth Your Salt, Clate shares invaluable insights gained from his extensive experience, offering a raw and real peek into his personal growth and the principles outlined in the newly revised edition of his book, “Conquer the Chaos.” Join us as we go deep into Clate’s entrepreneurial playbook and uncover the secrets to success that have propelled Keap to new heights.

      You’ll:

      • Gain invaluable strategies for entrepreneurial success directly from Clate Mask himself.
    • Discover the keys to navigating the challenges of small business ownership.
    • Learn about the importance of work-life balance and leveraging technology for growth.
    • Be inspired by real-life success stories and practical advice from a masterful entrepreneur who has been through it all.
    • Resources:

      Get Started with A Free Trial of Keap

      Follow Clate on LinkedIn

      Listen to Clate’s “Conquer The Chaos” podcast

      57 min
    • Outsource Your Operations | Salt Marketing

      Your passion inspires your health and wellness work. But the day-to-day chores of running your business can drain the joy out of it. Hiring someone to run your operations can be expensive, time consuming and really hit-or-miss when it comes to success. But there is a better way! Teri Clanton is a Certified Director of Operations, dedicated to helping health and wellness practitioners succeed. Terri’s company, Wellness Business Services, provides the attention to detail every practice needs to run at peak efficiency with a happy, committed team while you change the lives of your clients!

      You’ll learn:

      • How a fractional Director of Operations can revolutionize your health and wellness business
    • How data-driven insights can shape effective strategies, paving the way for informed decisions and sustainable growth.
    • The secrets to holistic systems setup and management, ensuring seamless day-to-day operations and an unwavering focus on delivering exceptional client experiences.
    • How successful launches, project management strategies, and expert guidance on hiring and organizational design can be key elements for scaling your health and wellness practice effectively.
    • Grab your $99 30-minute strategy session with Teri here!-summary notes and action items-session recording

      Resources:

      Wellness Business Services

      Connect with Teri on LinkedIn

      Follow Wellness Business Services on Facebook

      23 min
    • Building A Thriving Online Business | Salt Marketing

      Today on Worth Your Salt, I’m thrilled to be sitting down with the brilliant Lindsey Ardmore, the powerhouse behind Automation Foundations, Masterclass Magic, and more! Now, if you’re in health and wellness and you’ve ever thought about building an online course or offering an online membership, Lindsey’s brain is the one you want to help! We talked about what it takes to build a thriving online business and how Lindsey has helped so many entrepreneurs do just that, again and again! This episode is packed with insights, inspiration, and Lindsey’s “get it done” attitude! Level up your understanding of not only business automation and entrepreneurial success, but what it takes to take your knowledge and turn it into a valuable resource for others. Plus, Lindsey is just a fun and delightful human that wants nothing but the best for others! Join us for this fast-paced and information-packed episode!

      Here’s a sneak peek at what you’ll discover:

      • Lindsey’s journey from business automation enthusiast to a leading figure in the field.
    • The unique approach of Star Tower Systems, offering both Done with You and DIY automation solutions.
    • Stories of entrepreneurs who found peace and efficiency through Lindsey’s courses
    • Lindsey’s newest venture, The Automated Vet, and how she’s revolutionizing the growth of large animal veterinarians’ businesses.
    • Resources:

      Lindsey Ardmore

      Star Tower Systems

      The Automated Vet

      Automation Foundations

      Masterclass Magic

      28 min
    • Creating A National Brand For Your Practice | Salt Marketing

      Join us for a deep dive with Dr. Don Carlock on how he’s developing a national standard of practice in Chiropractic with his groundbreaking BPR Method. If you’ve ever looked at the systems and processes by which you serve people and thought that others should know how to do it that way, too, you’ll be fascinated by Dr. Carlock’s journey and vision. From years in the industry and getting to know is own true purpose, Dr. Carlock developed strategies that addressed his professional success – and his personal fulfillment. Today, he’s documented his knowledge and is sharing that insight as he builds a national brand for Chiropractors

      You’ll learn about:

      • The inspiring journey that led Dr. Carlock to his vision of a national brand
    • Development and testing of the BPR Method for unparalleled effectiveness.
    • How Dr. Carlock is building his community of licensed BPR Method chiropractors
    • Resources:

      Balance Chiropractic

      Balance Chiropractic Facebook Page

      BPR MethodHow the BPR Method WorksBecome A BPR Method Chiropractor

      25 min
    • Optimize Your Strategy And Scale Your Business With Virtual Assistants

      If you’ve ever struggled to optimize and scale your health and wellness practice, learn about a powerful tool you may not have realized you needed: virtual assistants! Barbara Turley, founder of The Virtual Hub, is on a mission to eradicate business overwhelm and supercharge growth for professionals like you. Barbara shares valuable insight on how virtual assistants can transform your practice, from streamlining administrative tasks to enhancing digital marketing and more. Join us for a game-changing episode that will empower you to optimize your practice and embark on a journey of sustainable growth.

      Discover:

      • Common challenges health and wellness practitioners face when scaling their practices
    • Key misconceptions virtual assistants, and how to overcome them;
    • Real-life success stories about the power of virtual assistants for business growth. 
    • Resources:The Virtual HubFollow Barbara on LinkedIn

      Twitter 

      Facebook 

      Instagram

      YouTube 

      39 min
    • Crossfit Saved My Life | Salt Marketing

      In this inspiring episode of the Worth Your Salt podcast, host Jennifer Orechwa brings us the story of Amanda Wright, and talks with Amanda about what it takes to succeed as a CrossFit owner.

      Discover the incredible narrative of how CrossFit became not only a fitness regimen but a lifeline for Amanda, guiding her through sobriety, weight loss, and a complete health overhaul. In 2021, she took the reins of CrossFit Lanier in Cumming, Georgia, marking the beginning of a challenging yet profoundly rewarding chapter of her life as a gym owner. With nearly two years under her belt, Amanda reflects on this endeavor as one of the most demanding, yet incredibly fulfilling, ventures in her life. Amanda shares what it takes to succeed as a CrossFit owner, and why she fervently encourages those seeking sobriety to take that crucial step through the gym’s doors. Sometimes, all it takes is to “just walk in the damn door” to unlock a world that can transform your life.

      You’ll learn about:

      • How CrossFit became a catalyst for Amanda’s personal transformation
    • The highs and lows of Amanda’s journey as a gym owner, understanding the resilience required to navigate the complexities of running a fitness facility
    • The importance of community: how the camaraderie within CrossFit Lanier became a crucial factor in growing this CrossFit gym.
    • Amanda’s powerful message as she encourages anyone battling addiction to take that first step—walking through the gym’s door—and witness the transformative impact it can have on your life.
    • Links & Resources
      • Crossfit Lanier
    • Connect with Amanda on LinkedIn
    • Press coverage of Amanda’s story
    • Listen to the full episode, here:

      27 min

    About Worth Your Salt

    From the publisher's feed

    Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that…