Worth Your Salt

Do you think it’s difficult or complicated to get media coverage to help increase your company’s visibility in the marketplace? Hold on tight because you’re about to discover the keys to reaching journalists, reporters, televisions and major news websites! Today, we’re sharing how it’s not only easy but affordable to issue a press release that gets you noticed. Mickie Kennedy, the visionary founder of eReleases.com is sharing how he’s spent the last 24 years developing a system and a process that can help every health and wellness practitioner grow their authority by reaching nearly two million journalists.

In this episode, you’ll learn

• How Mickie’s journey led to the creation of eReleases.com, and why it’s a game-changer for health and wellness entrepreneurs.

• eReleases website

Listen to the full episode, here:

Differentiating yourself in the crowded health and wellness space is a challenge, but my guests today are helping us all be a little more authentic – a little more human – in how we connect with others. Chris and Joanna Osmond, co-founders of The Human Words Project are bringing attention back to the imperfect perfection of words generated by real people. Listen as we discuss the influence of AI, the subtle nuances of human emotion in connecting with your community, and why Dr. Osmond carries his 1965 Lettera 32 typewriter into coffee shops to write. 

You’ll learn:

• How your unique words can help you stand apart from competitors

• Connect With The Human Words Project

Listen to the full episode, here:

If you know (like, really know) that social media has gotten out of hand, today’s Worth Your Salt guest, Annie Schiffmann of Downstage Media is the voice of sanity you’re looking for. With a new framework to help you put out content faster, free up time, and build your brand, Annie’s new book, Simple Social Media explains the PAGER method that will help you create more content in less time and avoid burnout. Annie’s PAGER method is a repeatable strategy that works for any brand, on any platform to give you presence – without the pressure!

You’ll learn about:

• Why social media is so complicated – and why it doesn’t have to be

• Get your copy of Simple Social Media

Listen to the full episode, here:

In this blueprint for podcast success, explore why hosting your own podcast can be a game-changer for promoting your health or wellness business! Today, Jake Mowery, Brand Strategist for Salt Marketing interviews Jennifer Orechwa, host of Worth Your Salt and former host of the award-winning ProjectHR podcast (100+ episodes) about how podcasting can work for you. Discover the unique benefits of podcasting as a marketing tool and a platform for building your brand’s authority in the industry. We’ll peel back the curtain and share our personal processes for consistently producing fresh content, and offer great insights into staying organized and motivated. We’ll also delve into the art of securing guest appearances and fostering effective communication with your podcast guests, highlighting strategies for attracting experts and influencers in your niche. To top it off, we’ll reveal valuable tips on amplifying your podcast, ensuring it reaches a wider audience and makes a lasting impact.

You’ll learn:

• The compelling advantages of starting your own podcast for your health or wellness business

• School of Podcasting

Listen to the full episode, here:

In our increasingly health-conscious world, clients are constantly seeking holistic solutions to achieve their wellness goals, be it in fitness, yoga, therapy, aesthetics, chiropractic care, or any other field. And that’s where our esteemed guest, Frank Davis of Optivida Health, comes in. Frank’s journey is one that beautifully exemplifies the transformational potential of integrating wellness-based products into your practice. Optivida Health provides superior products that are designed to address various aspects of health, including nutritional supplements, skincare, and other wellness-related items. The company’s mission is to provide high-quality products that support individuals in achieving their health and wellness goals.Today, as the founder of Optivida Health, Frank Davis is on a mission to share his knowledge and empower us all to achieve the wellness and energy we deserve, operating on “all 8 cylinders!” So, whether you’re a seasoned practitioner looking to support a diverse client base, or just starting out in the field, get ready to unlock the secrets to enhancing not only your own well-being, but your clients’ health in ways you never imagined!

You’ll learn about:

• How wellness-based products can enhance your clients’ health journey

• Optivida Health Website

Listen to the full episode, here:

Today, we’re flipping the script on Worth Your Salt, and interviewing our host! Marketing Strategist and StoryBrand Certified Guide Jennifer Orechwa dives deep into this powerful 7-part framework, revealing how it can be a game-changer for businesses like yours. You’ll learn how the right messaging and brand voice can position your business for success. You’ll gain practical insights into crafting a unique and compelling message, and understand why working with a certified StoryBrand guide is essential. Whether you’re a fitness guru, holistic health practitioner, or simply interested in the future of marketing, this episode is packed with knowledge that will transform your approach and help you thrive in an increasingly discerning marketplace.

You’ll learn about:

• What StoryBrand is, and why messaging is a vital part of your strategy

• Connect with Jennifer on LinkedIn

Listen to the full episode, here:

If you’ve been practicing in the health or wellness space for awhile, it may be time to go back to school for some inspiration! Today, we’re diving into the dynamic world of chiropractic marketing and how it’s evolving through university education. Ronald G Ware, Assistant Professor at Life University specializes in teaching marketing to chiropractic and wellness students, and he’s sharing invaluable insights to inspire both seasoned practitioners and newcomers to re-energize their marketing strategies. This episode will help you reimagine your marketing approach and connect better with your unique patient base.

You’ll get:

• Insights into evolving trends and approaches in marketing education

• Life University Faculty

Listen to the full episode, here:

When you think of Charleston, South Carolina, the first thing that comes to mind probably isn’t the healthy meal options! In a place where fried food is a staple and a meal isn’t complete without cornbread, Joy Wunrow is working to change that with her Project Lean Nation franchise. Today we’re talking with her about what it’s like to be a franchisee in the health and wellness industry, and the savvy business and marketing strategies she’s employed to succeed. So join us, ya’ll for insight into franchise ownership in health and wellness!

You’ll learn about:

• How Project Lean Nation is a different kind of franchise

• PLN Charleston Facebook

Listen to the full episode, here:

It’s no secret that being an entrepreneur in the health and wellness industry is something that requires an incredible amount of tenacity and perseverance that requires building resilience. Your business can be a lonely place and surrounding yourself with inspiration can make a world of difference! Today’s guest, Jenn Drummond is remarkable woman who has conquered the world’s seven second summits and recently became a World Record Holder. But her journey goes far beyond mountaineering; it’s a testament to resilience, motivation, and the exhilaration of achievement. Her book, “QuitProof: 7 Strategies to Build Resilience and Achieve Your Life Goals” will be released in January, 2024.

You’ll learn:

• Where resilience comes from and how you can improve yours

• Jenn Drummond’s website

Listen to the full episode, here:

If  you’ve ever entertained the idea of a working life of husband and wife, it’s likely a number of obstacles came to mind… maybe communication challenges, conflicting work styles or difficulty separating work and personal lives. But there are couples who have found unexpected synergies in their skills, elevating their ventures to new heights, and this is especially true in health and wellness, where we often find our combined passions can do so much good in the world! Today on Worth Your Salt, we’re talking with Dr. Jared Guichard and his wife, Nurse Practitioner Aston Guichard. Together, they are JAG Medical Cosmetics, and they have leveraged their strong bond and shared goals to collaboratively generate exceptional outcomes for thousands of clients.

You’ll learn:

• How boundaries and balance play a role in success at home and at work

• JAG Medical Cosmetics 

Listen to the full episode, here: