The Digital Executive

Mastering Mass Customization: Leading Innovation at Protocase with Cody Cecchetto | Ep 822


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In this engaging episode of The Digital Executive, Brian Thomas sits down with Cody Cecchetto, the Engineering and Design Services Manager at Protocase, to explore the unique challenges and opportunities in mass custom manufacturing. Cecchetto, a seasoned leader, shares his approach to managing day-to-day operations with an emphasis on efficiency, quality, and fostering a growth-oriented team culture. He delves into Protocase's distinctive mass custom methodology, which balances work elements and parameters to deliver tailor-made solutions for high-profile clients like Boeing, Google, and NASA.


Cecchetto discusses the importance of customer experience and rapid turnaround times in maintaining relationships with diverse clientele, highlighting how Protocase's innovative practices set it apart in the industry. Facing challenges such as staffing, training, and the customization demands, he reveals how the company has adapted by investing in an efficient training program and leveraging automation to reduce cognitive load, ensuring quality and speed in their service.

Furthermore, Cody touches on the future of product development, considering the potential impacts of emerging technologies like AI and new machinery on enhancing Protocase's capabilities and meeting evolving customer needs. Through this conversation, listeners gain insight into the complexities of custom electronic enclosures and the strategic thinking behind Protocase's success in a competitive market.

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