In this insightful interview, journalist and PR expert Joni Sweet shares her unique perspective on pitching stories, building relationships with journalists, and navigating the modern media landscape.

Discover practical tips for crafting compelling pitches, understanding editorial calendars, and leveraging data to increase media coverage.

⏰ Chapters

00:00 Introduction

01:42 A Day in the Life of a Freelance Journalist

08:41 The Art of Pitching: Insights for PR Professionals

11:28 Understanding Editorial Calendars and Trends

16:09 Quality vs. Quantity in PR Coverage

22:48 Impact of Coverage: Quality vs. Quantity

26:05 Aligning PR Strategies with Client Objectives

27:19 Building Relationships with Journalists

31:20 The Challenge of Fake Experts

34:26 Quick Questions

37:35 Pitch Fix Live Workshop Announcement

🔗 Links

• Joni Sweet Website - https://jonimsweet.comJoni Sweet
• Substack Newsletter - https://jonisweet.substack.com
• List IQ Media List Builder - https://buzzstream.com/listiq