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Mastering Media Relations: 3 Key Rules for PR Success with Joe Buccino
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Episode Summary: In this insightful interview, PR expert Joe Buccino shares invaluable lessons from his extensive experience in media relations, crisis communication, and the evolving landscape of journalism. Discover how to build trust with reporters, adapt to digital changes, and leverage AI without losing the human touch.
Joe's BIO: Joe Buccino is a retired U.S. Army colonel and former Pentagon spokesman who advised senior leaders during some of the most high-stakes moments in recent national security. He served as Communications Director at U.S. Central Command and spokesperson for Secretaries of Defense James Mattis and Patrick Shanahan, shaping messaging during crises and global operations.
He is the founder of Joe Buccino Consulting, where he helps executives and organizations communicate clearly under pressure. Buccino is the author of When Every Word Counts: How to Earn Trust, Command Attention, and Communicate Clearly in Any Situation (Skyhorse, 2026), and a frequent military analyst on CNN, Fox News, and the BBC.
To order Joe's Book When Every Work Counts use the link shorturl.at/B2COO
Joe's LinkedIn
Support the show
Our premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.
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By Robert Tornabene
4.9
1919 ratings
Send us Fan Mail
Episode Summary: In this insightful interview, PR expert Joe Buccino shares invaluable lessons from his extensive experience in media relations, crisis communication, and the evolving landscape of journalism. Discover how to build trust with reporters, adapt to digital changes, and leverage AI without losing the human touch.
Joe's BIO: Joe Buccino is a retired U.S. Army colonel and former Pentagon spokesman who advised senior leaders during some of the most high-stakes moments in recent national security. He served as Communications Director at U.S. Central Command and spokesperson for Secretaries of Defense James Mattis and Patrick Shanahan, shaping messaging during crises and global operations.
He is the founder of Joe Buccino Consulting, where he helps executives and organizations communicate clearly under pressure. Buccino is the author of When Every Word Counts: How to Earn Trust, Command Attention, and Communicate Clearly in Any Situation (Skyhorse, 2026), and a frequent military analyst on CNN, Fox News, and the BBC.
To order Joe's Book When Every Work Counts use the link shorturl.at/B2COO
Joe's LinkedIn
Support the show
Our premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.