In this episode, we’re breaking down exactly what’s working on Meta right now, not just theory, but what we’re seeing inside real ad accounts at MADE. Marketing, backed by industry benchmark data.

From the shift to micro persona targeting to the creative formats actually driving conversions, this episode is your go-to if you want to get more out of your ad spend in 2026.

We cover:

• Why micro personas are unlocking scale (and how to structure your ad sets)
• The top-performing creative formats right now (and the ones falling flat)
• How to approach UGC in 2026 (hint: it’s evolved, not dead)
• The hooks driving conversions — from urgency to curiosity and bold claims
• Real insights from benchmark data vs what we’re seeing inside the agency
• How many creatives you actually need to be testing each week

If your ads aren’t performing like they used to, this is the episode that will show you what to change.