Michael Lard brings a refreshing perspective to the towing industry as he shares his journey from growing up in a towing family to owning Tom's 24-Hour Towing in Elkhart, Indiana. This third-generation tower has transformed his operation into a 16-truck fleet equipped with specialized machinery for handling complex recoveries.

What truly stands out in our conversation is Michael's innovative approach to rigging techniques. Working collaboratively with industry experts, he's developed custom configurations using Omega links and container links that significantly improve safety margins while increasing efficiency. These creative solutions demonstrate how thoughtful engineering can transform standard recovery practices into something extraordinary.

Michael challenges one of the industry's most entrenched mindsets: "dad and grandpa did it this way." While respecting tradition, he makes a compelling case that continuous learning is essential as vehicle technology rapidly evolves. With modern vehicles featuring composite materials, aluminum components, and sophisticated electronics, yesterday's methods alone aren't enough for today's challenges. As Michael wisely puts it, "Old skills are good skills. They just should not be your only skills."

Perhaps most remarkable is Michael's commitment to community collaboration. Rather than viewing nearby companies solely as competitors, he regularly works with towers up to 50 miles away, sharing specialized equipment and expertise. This collaborative spirit extends to training events, where local companies contribute resources to support educational opportunities throughout the region. It's a powerful reminder that when towing professionals work together, everyone benefits.

Looking for training opportunities? Join us for the Light and Medium Duty class hosted by Michael in Elkhart on September 6-7, or check out our full schedule of specialized classes happening nationwide. Whether you're focused on electric vehicles, heavy recovery, or rotator operations, we have the training you need to excel in today's demanding environment. Call 910-747-9000 or visit amtowri.org to secure your spot and take your skills to the next level.