In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Burke Cuny, EVP of Alliance Franchise Brands, to discuss the complexities of leading marketing for a portfolio of more than 600 franchise locations across North America. Burke shares his journey from overseeing a single division to managing both sign and print brands, offering insights into restructuring teams, merging brands, and optimizing marketing operations.

The conversation explores key topics such as:

• The shift from a generalist marketing approach to a specialized internal agency model
• Balancing internal capabilities with external agency support
• The debate between a "house of brands" vs. "branded house" marketing strategy
• The resurgence of print and direct mail in a digital-first world
• The power of integrated tech stacks and digital attribution in franchise growth

Burke reflects on his early career at Domino’s, where franchisee insights helped drive innovation, menu expansion, and a game-changing rebrand. Tune in for expert perspectives on structuring franchise marketing teams for long-term success.