Edge of Growth

Mastering Multi-Threading with Krysten Conner

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Struggling with shallow pipelines or deals stalling out? This week on A Buyer’s World, Hannah Ajikawo is joined by Krysten Conner, sales strategist and former top rep at Salesforce, Tableau, and Outreach, to dive into the critical skill of multi-threading — and why it’s the game-changer your team needs right now.

  • What Multi-Threading Isn’t: Avoid the common pitfalls that frustrate buyers and kill deals.
  • De-Risking Buyer Decisions: How multi-threading builds buyer confidence and drives deal momentum.
  • Practical Tactics for Reps: Real-world strategies to map decision-making units, align stakeholders, and speak the language of executives, managers, and end-users.
  • Leadership’s Role: How to equip your team with the tools and resources they need to execute a successful multi-threading strategy.

    • Kristen shares actionable insights from her experience at elite sales organisations, along with a free playbook to help you implement multi-threading into your sales process today.

    Want to improve your revenue flow? Complete the ⁠Sales Process Health Check⁠ for instant insights.

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    Edge of GrowthBy Hannah Ajikawo