The Mindful Living

Mastering Personal Branding with Alan McLaren – Beyond Social Media

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In today’s episode of The Mindful Living, we dive deep into the world of personal branding with Alan McLaren, co-founder of Strata Originals. With over two decades of leadership in PR, marketing, and executive branding, Alan has helped 600+ CEOs shape their personal brands. Together, we explore what personal branding really means beyond just social media posts and how authenticity, clarity, and intentionality play a crucial role. Alan breaks down how entrepreneurs and executives can strategically position themselves while overcoming fears and time constraints. He also shares the biggest mistakes people make and the secret to making a personal brand that builds trust effortlessly.

About the Guest:

Alan McLaren is a seasoned branding strategist, entrepreneur, and business leader with extensive experience in PR, marketing, and executive branding. As the co-founder of Strata Originals, Alan has trained over 600 CEOs, helping them craft powerful personal brands. His approach focuses on authenticity, clarity, and strategic storytelling, making personal branding an accessible tool for professionals at any stage.

Key Takeaways:

  • Personal Branding Is More Than Social Media: It’s about clarity, reputation, and intentional presence across all touch points in life.
  • The First Step? Clarity. Define what you’re known for and ensure your credibility aligns with your goals.
  • Time Investment Varies: From 15 minutes a week to several hours, it depends on your goals. A well-structured approach can make branding effortless.
  • Authenticity Wins: Your personal brand should reflect your true self—don’t try to be someone you’re not.
  • Avoid Hard Selling: Personal branding is about trust-building, not direct selling. Provide value first, and opportunities will follow.
  • Introverts Can Thrive Too: With the right approach, even those hesitant about social media can build a strong brand through storytelling.
  • Engagement Matters: Commenting on others' content, networking, and sharing insights help establish thought leadership.


    • Connect with Alan McLaren:

    • LinkedIn: Alan McLaren (Mention this podcast when connecting!)
  • Website: Strata Originals
  • YouTube Channel: Alan shares insightful videos on personal branding and leadership on his YouTube channel
  • Personal Branding Worksheet: Connect with Alan on LinkedIn and request a free worksheet to build your personal brand!


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    The Mindful LivingBy Avik Chakraborty and Sana