Welcome to the PestFinder Professionals podcast, where pest control warriors come to revolutionize their business. In this episode, host John Brocas dives into the recent Google update of 2024, shedding light on how it will impact pest control companies' online presence. He discusses the significance of quality content, the effects of AI-generated content, and Google's crackdown on spammy tactics. Join us as we uncover valuable insights to help you navigate these changes and elevate your pest control business to new heights.