Join Anthony Karls, President of Rocket Clicks, and digital marketing expert James Patterson as they dive into effective platform selection for paid media. Learn about the five stages of customer awareness, using CTV/OTT, search ads, and crafting compelling offers to boost your local business’s revenue.

00:00 Introduction to Revenue Roadmap
00:20 Reflecting on Marketing Careers
00:49 The Importance of Sales Experience in Marketing
03:44 Choosing the Right Platforms for Paid Media
04:35 Understanding the Five Stages of Awareness
06:58 Applying Awareness Stages to Platform Selection
09:31 Examples and Strategies for Platform Selection
12:22 Creating Effective Ads for Different Platforms
17:14 Measuring Success in Digital Marketing
18:58 Final Thoughts and Best Practices

Check out our blog!
https://rocketclicks.com/client-education/platform-selection-paid-media/

#DigitalMarketing #PPC #BusinessGrowth

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