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In this Episode, Mary Ann Pruitt, CEO at Mosaic Media, discusses the power of programmatic media buying and audience targeting. Learn how brands can reach specific audiences with precision and the importance of individual persona targeting. Discover the value of testing different markets and demographics to find the perfect customer for your brand. Gain insights on messaging, customer experience, and the various targeting capabilities in programmatic advertising. Don't miss out on expert advice and tips for understanding your audience and finding the right partner. Tune in now to unlock the secrets of effective marketing strategies!