How do you build a landmark, not just a building?

In the second episode of the MERED Talks podcast, our host Harley Jenner is joined by Bogdan Maximov, Project Director at MERED, for a masterclass on what drives success in high-stakes real estate development.

In a market saturated with options, what truly makes one property thrive while others merely survive? Moving beyond clichés, Bogdan provides a clear-eyed analysis of the key factors, from financial fundamentals and geographic nuances to authentic branding, that determine a project's legacy and ROI.

🎧 Hit play to discover:

•The real definition of success in real estate beyond just profitability.

•Why Dubai's real estate industry allows for innovation you won't find in London.

•Is "location, location, location" an outdated rule?

•Architect vs. brand: what truly adds more value and attracts buyers today?

•Are people more willing to pay a premium for the brand name or for the amenities?

•A real-world case study: how a project tripled in value and transformed an entire district. 

Listen to the full episode to get the strategic blueprint for winning developments.

MERED website: https://mered.ae
MERED on Instagram: https://www.instagram.com/mered.ae/
MERED on Linkedin: https://www.linkedin.com/company/mered-ae/