How do you build a landmark, not just a building?

In the second episode of the MERED Talks podcast, our host Harley Jenner is joined by Bogdan Maximov, Project Director at MERED, for a masterclass on what drives success in high-stakes real estate development.

In a market saturated with options, what truly makes one property thrive while others merely survive? Moving beyond clichés, Bogdan provides a clear-eyed analysis of the key factors, from financial fundamentals and geographic nuances to authentic branding, that determine a project's legacy and ROI.

🎧 Hit play to discover:

•The real definition of success in real estate beyond just profitability.

•Why Dubai's real estate industry allows for innovation you won't find in London.

•Is "location, location, location" an outdated rule?

•Architect vs. brand: what truly adds more value and attracts buyers today?

•Are people more willing to pay a premium for the brand name or for the amenities?

•A real-world case study: how a project tripled in value and transformed an entire district. 

Listen to the full episode to get the strategic blueprint for winning developments.

MERED website: https://mered.ae
MERED on Instagram: https://www.instagram.com/mered.ae/
MERED on Linkedin: https://www.linkedin.com/company/mered-ae/

Welcome to the MERED Talks podcast — a discussion club bringing together professionals who make communities come alive. We go beyond property to explore how great people and bold ideas shape the way we live, work, and connect.
 
In today’s very first episode, our host Harley Jenner is joined by Michael Belton, CEO of MERED Real Estate Development, and our partners from Bond Interiors — Saad Moaswes, Founder and Managing Director, and Dr. Chadi Chamoun, Director of Development and Innovation. Bond Interiors is the GCC’s largest luxury fit-out firm, founded nearly 40 years ago, and the company behind interiors for Cartier, Hermès, Dior, St. Regis, and more.
 
Together, they explore the true meaning of luxury, how it has evolved over time, and how it is experienced not only through design but through the smallest details of execution.
 
🎧 Hit play to discover:
• What luxury interiors meant in the past and what they mean today
• How to compete in Dubai’s crowded high-end real estate market
• How luxury differs for different nationalities
• What it takes to achieve true craftsmanship
• Why research and development are key in the fit-out business
 
Listen to the full episode to see how luxury interiors are built from the inside out.

MERED website: https://mered.ae
MERED on Instagram: https://www.instagram.com/mered.ae/
MERED on Linkedin: https://www.linkedin.com/company/mered-ae/