In this episode, we sit down with Frank Klesitz of Vyral Marketing to break down how buyers, sellers, and real estate agents can win in today’s shifting market through powerful communication, emotional storytelling, and strategic content. Frank explains why people make decisions emotionally, how to create newsletters and videos your database will actually care about, and why simple, fear-based questions often drive the most engagement.

We also discuss current market conditions—52-week-low mortgage rates, rising buyer confidence, and why a surge of move-up sellers may be coming this spring. Frank shares proven tactics for building your own audience, nurturing your database, and avoiding dependency on platforms like Zillow through consistent, value-packed content.

If you want more leads, stronger client relationships, and predictable business growth, this episode is a must-watch.