Are you curious about what it takes to thrive as a roofing contractor? In this episode, Luis Venegas, founder of Texas Stag Roofing, shares his incredible journey from having no background in roofing to establishing a successful company focused primarily on retail sales—even amidst the challenging storm market in Texas! 

Luis reveals the importance of education in sales, emphasizing a consultative approach that empowers homeowners to understand the value behind their choices. He dives into the innovative strategies Texas Stag employs, including an in-house call center, to generate leads efficiently. This unique method not only yields numerous appointments but allows the company to retain control over their sales process. 

Throughout the conversation, we tackle significant themes such as adapting to market shifts, the pros and cons of insurance versus retail roofing, and the importance of cultivating a knowledgeable team through the use of virtual assistants. 

Join us for an insightful discussion that underscores how a shift in perspective and strategy can revolutionize a roofing business. After listening, we encourage you to think critically about your own approach—what unique value can you provide to your customers? Don't forget to subscribe and share your thoughts!