What happens when you dare to stand out in an industry where everyone looks the same? Adam Ross of Honeybee Roofing discovered the answer when he traded in traditional red, white, and blue branding for bright yellow trucks that literally stop traffic.

"When I had one truck, people told me they saw our trucks everywhere," Adam shares, describing how his distinctive branding transformed his business visibility in Rockford, Illinois. Within just 30 days of rebranding, their SEO performance skyrocketed, proving that sometimes the boldest moves bring the sweetest rewards.

But Honeybee Roofing's success stems from something much deeper than eye-catching colors. Adam has built his $2.25 million company on relationship foundations that most contractors overlook. While competitors chase storms hours away, Adam focuses on serving his local community with what he calls "unreasonable hospitality." His philosophy is simple yet profound: "We treat our clients like neighbors because they are neighbors."

This relationship-centered approach has yielded remarkable results. Adam recounts how a single relationship led to a contract for 14 duplexes—a job that generated more revenue than their entire previous year combined. "I had two hours of work into that specific project but years of work into the relationship," he explains, revealing the compounding power of consistent connection.

Beyond business strategy, Adam shares candid insights about balancing entrepreneurship with family life and faith. From establishing financial systems to creating meaningful routines, he demonstrates that success comes from small, consistent actions rather than grand gestures. His humility shines through when he advises: "Be open to the fact that other people know things you don't."

Whether you're a roofing contractor looking to differentiate your brand, an entrepreneur seeking sustainable growth strategies, or a business owner navigating work-life balance, Adam's journey offers practical wisdom you can apply immediately. Ready to transform your approach to business relationships and create a brand that truly stands out?

What happens when a roofing company owner faces his own mortality through a series of heart attacks that were repeatedly misdiagnosed? For Austin Watterson of Royal Roofing, this life-altering experience completely transformed his approach to business growth and sustainability.

Austin's journey begins with an unexpected background—starting as a Sonic Drive-in partner at just 19 years old before transitioning to roofing at 30. Unlike many in the industry who build their businesses through door knocking, Austin leveraged his natural talent for relationship building. "I've knocked less than probably 500 doors in my lifetime," he reveals, having built his company instead through strategic alliances, referral networks, and later, digital marketing.

The conversation takes a profound turn when Austin shares the story of his health crisis. For months, he experienced what doctors misdiagnosed as back pain and muscle spasms. These were actually multiple heart attacks affecting his thoracic spine rather than presenting with the stereotypical chest pain. "Sixty percent of heart attacks are in your back, not in your chest," Austin explains, hoping his story might save others who mistake similar symptoms for muscle issues.

This brush with mortality forced Austin to confront an uncomfortable question: what would happen to his business if he wasn't around to run it? The answer led him to completely rethink his approach to growth and ownership. "I'd rather have part of a watermelon than an entire grape," he shares, explaining why he's now pursuing mergers and partnerships to build Royal Roofing toward becoming a $100 million company within three years.

Austin's wisdom extends to all roofing business owners wondering how to scale their companies without burning out. His advice? Define your end goal, build systems that don't rely entirely on your presence, and don't be afraid to share ownership with the right partners. "Most guys in business, if they were to take a month off work, what would their company look like?" he challenges listeners to consider.

Ready to transform your roofing business from a one-person show into a sustainable enterprise that could survive without you? Listen now to discover why Austin believes the days of "working off Excel spreadsheets and Big Chief tablets" are over, and how the right partnerships might be the key to unlocking your company's true potential.

What happens when a football coach with 32 seasons of experience decides to tackle the roofing industry? Ken Blankenship's remarkable journey from coaching NFL players to building Superior Roofing offers powerful lessons for anyone struggling with sales teams, business growth, or finding meaning in their work.

Ken entered roofing in 2018 without knowing what drip edge or underlayment was—yet made nearly $400,000 in commissions his first year. His secret wasn't technical knowledge but a deeply human approach to sales. "Everything is about relationship building," Ken explains. "If you don't know how to handle that human interaction, it wears on you mentally and emotionally."

The conversation reveals why door-to-door sales feels so challenging despite being physically simple. Ken's coaching background shines through as he shares techniques for handling rejection, reading subtle client cues, and transforming confrontational moments into meaningful connections. His story about knocking on doors after they've been slammed in his face—offering compassion rather than sales pitches—illustrates the power of genuine human concern in business.

Having launched Superior Roofing's residential division just months before this conversation, Ken's fresh perspective on growth challenges resonates with both new and established business owners. His "five-minute rule" for handling disappointment and failure offers practical wisdom for anyone facing setbacks. The episode culminates with a fascinating story about eating off strangers' plates at a high-end restaurant that perfectly encapsulates Ken's philosophy: "What's the worst that can happen when you try?"

Whether you're in roofing, sales, leadership, or simply interested in building better relationships, this conversation offers rare insights into growing businesses through genuine human connection. As Ken puts it, "I'd rather try and fail than not try at all."

What happens when everything falls apart in your roofing business? Matt Dravis of Trinity Roofing and Restoration opens up about the gut-punch moments that have tested his resolve during one of his most challenging years as a business owner.

From a bounced check that left him $34,000 in the hole to a project gone wrong that damaged a five-year relationship with a valuable general contractor, Matt doesn't shy away from the brutal realities of entrepreneurship. Yet his perspective on these setbacks offers a masterclass in resilience: "Everything's a lesson, nothing's a failure. You're only a failure if you quit."

Matt shares his journey from reluctant industry participant to passionate business builder, detailing how he transitioned from the oil and gas sector to founding Trinity Roofing nearly a decade ago. The conversation takes a fascinating turn as Matt reveals how he's completely transforming his sales approach with an inside-outside sales model that's already delivering remarkable results just two months after implementation.

Perhaps most valuable is Matt's insight into maintaining mental toughness during business challenges. His morning routine combining physical training with prayer and positive self-talk provides a practical framework for other owners facing similar struggles. "If I tell myself that I'm strong and resolute... eventually it's going to be who I am, because I'm speaking it into existence."

Whether you're struggling with business challenges or looking to refine your systems, this conversation delivers actionable wisdom from someone in the trenches. As Matt reminds us, success isn't about natural talent or formal education—it's about determination and getting out of your own way. Ready to take your roofing business to the next level? This episode is your blueprint.

Dive deep into the inspiring journey of Jared and Nathan, co-founders of Tejas Roofworks, who bravely transitioned from their corporate jobs into the world of entrepreneurship. Driven by their values of faith, family, and community, they transformed their dreams into a booming roofing business, earning $4 million annually while maintaining a focus on integrity and service. In this episode, we explore their candid reflections on the challenges of balancing business growth with family life, the importance of mentorship, and the effective sales strategies that helped them flourish. From their early days of knocking on doors to the establishment of a robust office culture, discover how these two friends navigated pitfalls, overcame obstacles, and learned to appreciate the power of a supportive community. Listeners will be encouraged to reflect on their own journeys and consider how embracing faith and purpose can lead to fulfillment both personally and professionally. As Jared and Nathan continue to set ambitious goals for scaling their business, their story serves as a beacon of inspiration. Join us in celebrating their success and gleaning practical wisdom for your own endeavors. If you resonate with their mission, subscribe, share the episode, and join the conversation!

- Transition from corporate jobs to roofing business  
- The role of faith and community in their journey  
- Balancing work and family life  
- Sales strategies: the effectiveness of door knocking  
- The value of mentorship and continual learning  
- Future aspirations for scaling the business  
- Key challenges faced in establishing Tejas Roofworks  
- Work-life balance strategies adopted  
- Their company mission of community service and honor  

Are you curious about what it takes to thrive as a roofing contractor? In this episode, Luis Venegas, founder of Texas Stag Roofing, shares his incredible journey from having no background in roofing to establishing a successful company focused primarily on retail sales—even amidst the challenging storm market in Texas! 

Luis reveals the importance of education in sales, emphasizing a consultative approach that empowers homeowners to understand the value behind their choices. He dives into the innovative strategies Texas Stag employs, including an in-house call center, to generate leads efficiently. This unique method not only yields numerous appointments but allows the company to retain control over their sales process. 

Throughout the conversation, we tackle significant themes such as adapting to market shifts, the pros and cons of insurance versus retail roofing, and the importance of cultivating a knowledgeable team through the use of virtual assistants. 

Join us for an insightful discussion that underscores how a shift in perspective and strategy can revolutionize a roofing business. After listening, we encourage you to think critically about your own approach—what unique value can you provide to your customers? Don't forget to subscribe and share your thoughts!

What if you could turn a rocky past into a foundation for success? In this episode, we introduce you to Toby Ranigan, the inspiring owner of Texas Vets Roofing, who shares his heartfelt story of transformation. Toby opens up about his tumultuous youth, marked by dropping out of school and legal troubles, and how becoming a father and meeting someone who believed in him changed his trajectory. He discusses his entry into the roofing industry out of necessity, learning the ropes by working alongside a seasoned company owner. Today, Toby runs a reputable business known for its integrity and customer service, and even supports community initiatives through a nonprofit organization.

Running a business isn't just about success; it's about navigating the hurdles life throws your way. Toby candidly shares his own experiences with both personal and professional challenges, including the end of a marriage with his business partner and the complexities of mastering back-office operations. His resilience has paid off, with strategic growth and a focus on creating a business that can stand on its own. Toby's approach combines a compelling mix of residential and commercial projects backed by a dedicated sales team, adhering to a robust profit margin goal. His eyes are set on the future, with a clear exit plan in mind and a mission to leave a lasting legacy.

Beyond the spreadsheets and sales strategies, Toby explores the importance of a positive mindset and gratitude in entrepreneurship. His belief that challenges are not just obstacles but opportunities for growth echoes throughout his journey. We also venture into the benefits of being part of the Limitless Roofing Group, which has been pivotal to his business growth. This episode is a testament to the power of resilience, gratitude, and integrity in building not just a business, but a fulfilling life. Toby’s story is sure to inspire anyone looking to transform their struggles into stepping stones for success.

When Jack Cottrell first donned a roofer's hat at the tender age of 16, little did he know that it would mark the beginning of an extraordinary entrepreneurial journey. From the rooftops to the boardroom, Jack's story is a testament to the power of determination and the often winding paths that lead to success. In this episode, Jack shares the pivotal moments that steered him from his initial aspirations of nursing to becoming a pioneering force in the roofing industry. Discover how Jack's strategic decision-making and foresight led him to embrace the roofing sector, a move that would set the stage for his future triumphs.

Perseverance and grit emerge as central themes as we explore the trials and tribulations faced by entrepreneurs. Drawing parallels with the likes of Ernest Shackleton's legendary endurance, we discuss how staying focused on immediate tasks can help overcome overwhelming challenges. Jack's insights into maintaining a balance between growth and efficiency in business highlight the need for a conservative yet opportunistic approach in an ever-changing market. With a strong financial foundation and strategic planning, Jack's roofing business has set ambitious targets while navigating the complexities of both insurance and retail work.

The episode delves into the personal challenges of business ownership, where self-awareness and humility play critical roles. Jack candidly shares his struggles with leadership and the importance of surrounding oneself with complementary team members. The discussion extends into the influence of personal values in business and the lasting impact of Gino Wickman's "Traction," offering listeners practical advice on integrating personal dreams with professional pursuits. Join us as we unpack Jack's belief in the power of perseverance and the significance of injecting one's heart into business, leaving you inspired to chase your own dreams with unwavering dedication.

Ready to supercharge your roofing business? Our latest episode of the Limitless Roofing Show features the brilliant Randy Hurtado from DT Companies, who transitioned from IT security consulting to crafting a thriving home services empire. Learn how to diversify your business offerings and uncover the secret to fostering industry camaraderie and mutual respect among competitors. Discover how Randy’s faith-based leadership approach and strategic recruitment have driven him to remarkable success, such as transforming a humble garage door company into the region's top revenue generator.

We're sharing Randy’s inspiring journey of selling an exterior cleaning business, which paved the way for more profitable ventures. Despite a lack of construction experience, Randy capitalized on skilled talent and his roofing industry reputation to launch a successful home building company. With experts like Clayton Porter on board, he's curated specialized teams to ensure excellence across services. By focusing on relationships and building robust business systems, Randy's ventures have thrived, often outperforming conventional marketing efforts.

Join us as we explore the power of faith and authenticity in shaping business relationships. Learn about the Roofing Referrals program, which offers strategic growth through education and partnerships. Hear how aligning business practices with faith-based principles has nurtured a positive company culture, leading to high customer satisfaction. The episode wraps up with an invitation to meet at an upcoming event, promising opportunities to network, share stories, and discover limitless success with our buying group. Let’s go seize the day and elevate your business to new heights!

Summary

Kirk McCoy shares his background in the roofing industry and his experience with partnerships. He discusses the challenges and conflicts that arose within his previous partnership and the lessons he learned from it. Kirk also talks about his current company, Roof Technologies, and how they differentiate themselves by leveraging technology and focusing on customer care. He emphasizes the importance of taking care of employees and using technology to improve safety and efficiency in the roofing industry. Kirk McCoy discusses his experience in the roofing industry and his current venture with Roof Technologies. He talks about the development of a new CRM software utilizing AI and its impact on his business. McCoy also shares his insights on the solar industry and the opportunities it presents for roofing companies. He emphasizes the importance of being a leader in the solar market and the benefits of vertical integration. McCoy discusses his plans for the future, including expanding his company's presence and growth through acquisitions. He also highlights the value of being a member of Limitless GPO and the benefits it provides to roofing businesses.

Chapters

00:00 Introduction and Background
06:12 Challenges of Partnerships in Business
13:35 Lessons Learned and Moving Forward
23:54 Introduction and Background
26:24 Shining a Light on Solar: The Untapped Potential
29:14 Vertical Integration: Taking Control of the Solar Business
31:10 Growth Through Acquisition: Expanding Horizons
35:06 Unlocking Value with Limitless GPO: The Benefits


Takeaways

• Partnerships in business can be challenging and it's important to have aligned visions and goals from the beginning.
• Taking care of employees and providing them with the tools and support they need leads to their success and the company's growth.
• Leveraging technology, such as CRM systems and drones, can improve efficiency, safety, and customer experience in the roofing industry.
• Differentiating a roofing company by focusing on quality, attention to detail, and customer satisfaction can set it apart from competitors. Developing a CRM software with AI capabilities can greatly enhance a roofing company's operations and efficiency.
• The solar industry presents opportunities for roofing companies to expand their services and offer sustainable solutions to customers.
• Vertical integration in the solar business allows for greater control over the process and ensures a seamless customer experience.
• Acquisitions can be a strategic way to grow a roofing company and expand into new markets.
• Being a member of Limitless GPO provides access to valuable discounts and resources that can benefit roofing businesses.