In this episode, Alli Ball, founder and CEO of Food Biz Wiz, shares her journey going from being a retail buyer to creating a structured program called Retail Ready, aimed at helping emerging food brands succeed in the competitive market. She discusses the importance of understanding the target audience, effective outreach strategies, and the balance between digital and physical retail marketing. Alli emphasizes the need for operational readiness, the role of feedback in product development, and the significance of rebranding. She also highlights key traits of successful founders and offers valuable advice for new entrepreneurs in the food and beverage industry.

If you're a founder, investor, or industry expert interested in joining us, please contact⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ariana Korman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.