Our guest today learned the ins and outs of retail by taking action, despite not having any prior retail experience.

Sterling Jones joins the Wavebreak Podcast to share the story of how Jojo’s Chocolate—a brand he co-founded with his own Mom—grew into a retail success.

In this episode you’ll learn:

• The story of how Jojo—Sterling’s Mom—created Jojo’s Chocolate in an effort to satisfy her own sugary cravings whilst battling cancer.
• The priceless retail lessons Sterling learned firsthand, like printing barcode labels that were too small for grocery store clerks to scan.
• How ‘understanding your customer’ can be a true competitive edge, and how to actionably implement.

Sterling Jones is a co-founder of Jojo’s Chocolate, deliciously low-sugar dark chocolate made by Momma Jojo while fighting cancer and sugar cravings.

Join Our Private Email List

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

Links Mentioned

• Jojo's Chocolate
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by Klaviyo

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.